Google Wallet has introduced a feature for creating custom passes, enhanced by artificial intelligence, allowing users to add items without barcodes or QR codes, such as vehicle registrations and insurance cards. The process involves taking a photo or uploading an image through the app. Custom passes provide quick access to important information, like health insurance details or movie tickets, and are designed with unique aesthetics that enhance the user experience. Google Wallet's implementation of custom passes is noted for its simplicity and visual appeal, making it a versatile tool compared to similar features in Samsung Wallet and Apple Wallet.