booths

Pragma, a Los Angeles-based backend infrastructure platform, acquired FirstLook in February to enhance its discoverability and marketing tools for game studios. At Gamescom, FirstLook showcased seven studios at its inaugural consumer-facing booth, marking a shift from a strictly B2B focus. CEO Eden Chen emphasized the importance of visibility in the gaming industry, stating that Pragma aims to support studios by improving matchmaking with players through a newly launched player network. The booth featured games such as "Gods, Death & Reapers," "The Holdouts," "Cloudheim," "Last Flag," "Starlight Revolver," "The Signal," and "Dead as Disco." FirstLook plans to expand its presence at future events, aiming for a larger booth with more studios. Pragma collaborates with over 100 studios, including major companies like Bungie, Sony, and EA, to address challenges in a saturated gaming market.