brand identity Archives

Winsage

January 5, 2026

Microsoft is slowly turning Edge into another Copilot app — tests redesigned UI that takes inspiration from Copilot

Microsoft Edge is undergoing a user interface overhaul, with new builds from the Edge Canary and Dev Channel showcasing a design inspired by Microsoft's Copilot app. The refresh includes updates to context menus, the new tab page, and settings, featuring rounded corners and a color palette consistent with Copilot. Users can toggle Copilot Mode on or off, affecting the content displayed on the New Tab Page. There are also discussions about an AI-enhanced version of MSN.com, potentially called "Ruby." The new design is currently in testing and will be rolled out in phases. Feedback from users will influence future design iterations.

AppWizard

November 28, 2025

Steam Users Can Enjoy 4 More Free Games, Support Indie Devs

Recent enhancements to user interface design focus on creating seamless experiences to attract and retain users. Key features include streamlined search inputs for easy queries, an organized navigation structure for exploring various categories, and mobile-friendly navigation menus like the hamburger menu. The emphasis on content accessibility is evident in the wide range of topics available, fostering engagement and broadening audience reach. These design elements also contribute to brand identity, conveying professionalism and reliability.

AppWizard

October 28, 2025

Arattai Rising: Can India’s Homegrown Messenger Challenge WhatsApp’s Throne?

Arattai, a messaging app in India, gained significant traction in September and October 2025, reaching over 5 million downloads on certain days and surpassing established platforms like Telegram and Snapchat. Its rise was supported by media attention, endorsements from government officials, and alignment with Prime Minister Modi's Swadeshi initiative. Union Home Minister Amit Shah's switch to Zoho email led to a 100-fold increase in Arattai's traffic within three days. The app offers end-to-end encryption for voice and video calls but lacks full encryption for text messages by default. It has a “secret chat” feature and plans to implement comprehensive encryption. User data is stored in Indian data centers, and the app aims to maintain a privacy-focused approach without relying on public cloud providers. Arattai faces challenges in competing with WhatsApp, which has over 500 million users and offers extensive features such as UPI payments and default encryption. For long-term success, Arattai needs to standardize encryption, enhance its infrastructure, and build an ecosystem with integrated payment solutions and business tools. Overcoming user inertia from WhatsApp, establishing a strong brand identity, and navigating regulatory scrutiny are also critical for its growth.

AppWizard

October 28, 2025

Google’s Pomelli AI is here to be your new marketing department

Google has launched Pomelli, an AI marketing tool designed for small and mid-sized businesses to create professional campaigns without extensive marketing budgets. Pomelli analyzes a business's website to create a "Business DNA," capturing elements like tone, colors, and fonts. It includes built-in editing tools for users to adjust text and visuals directly on the platform. Currently, Pomelli is in public beta and available in the U.S., Canada, Australia, and New Zealand, supporting English.