brand visibility

Dole is launching a 15-week campaign starting June 21 across North America and Europe, focusing on pineapples and targeting younger audiences. This campaign includes in-game rewards for Minecraft players, such as a branded ‘pineapple hoodie.’ The previous campaign resulted in a 20-fold increase in website visits from QR code scans, generating 2 million landing page views and significant social media impressions. Over 60% of participants expressed increased intent to purchase Dole’s fruit after engaging with the campaign. This year's campaign will feature new recipes, digital puzzles, and offline engagement activities, along with QR-enabled stickers in retail environments to connect purchases to digital rewards.