branding

AppWizard
July 17, 2026
Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.
BetaBeacon
July 13, 2026
MANGMI has announced the upcoming release of the Air Y and Air Y Pro vertical handhelds, designed in a Game Boy-style format and running on the Android operating system. The devices feature a 4:3 screen, side buttons, a scroll wheel for volume control, and MANGMI branding. The Pro model boasts dual analog sticks and the handhelds will be powered by a Snapdragon or Dragonwing chipset.
AppWizard
July 8, 2026
This month's Humble Choice features a selection of games appealing to fans of classic RPGs, nostalgic adventures, and action-packed shooters. One standout title has received a score of 85%, noted for its platforming time trials and featuring the English voice actor of Spike Spiegel. Another title, Tunic, has an 86% score and is praised for its challenging combat and exploration, reminiscent of classic Zelda games. Sea of Stars is highlighted for its beautiful RPG aesthetics. The offerings are available for approximately £11.50, and users are reminded to cancel their subscriptions after claiming their keys if they choose to do so.
AppWizard
July 7, 2026
Nothing has launched the Phone 4b, featuring a Snapdragon 6 Gen 4 chip, an upgraded Glyph Interface, and the largest battery yet from the brand. The phone has a 6.77-inch 120Hz AMOLED display, a 5,200mAh battery, IP64 durability, and a transparent design. It includes a 50MP OIS main camera, ultrawide lens, Ultra XDR processing, and 4K video recording. The Phone 4b runs on Android 16 with unique interface enhancements and offers three years of Android OS updates and six years of security patches. A limited edition Royal Challengers Bengaluru (RCB) Edition will also be available. The starting price is £299 (€329) for the model with 8GB of RAM and 128GB of storage.
Winsage
July 3, 2026
Microsoft promoted the Copilot key on social media, branding it as a button with “main character energy,” despite acknowledging that it has negatively impacted productivity for some users. The company plans to allow remapping of the key in an upcoming Windows 11 update. User reactions to the promotion were largely critical, with many expressing dissatisfaction and calling for the removal of the Copilot key. Microsoft had previously admitted that the key caused disruptions in productivity and accessibility workflows. Additionally, only 3.3% of Microsoft 365 users are paying for Copilot, indicating low adoption. Microsoft has distanced its flagship products from the Copilot branding and users have reported preferring alternatives like ChatGPT and Claude over Copilot.
AppWizard
June 30, 2026
Samsung's Galaxy Glasses are not set for imminent release, but recent leaks reveal details about their design and features. Screenshots from the companion app show a hardware design similar to Warby Parker glasses. The glasses will come with a carrying and charging case that has an external light indicator and uses contact-based charging. The companion app includes user management features, settings adjustments, and a software update section branded as “One UI XR.” There are indications of potential integration with the Galaxy Ring for gesture controls. Both Google and Samsung have confirmed the glasses will launch before the end of the year, but the exact date is still unknown.
Winsage
June 30, 2026
Microsoft has rolled out updates for Windows 11, confirming the development of version 26H2, which has transitioned from version 25H2 in the Experimental channel. Key updates include enhancements to the Search page, a revamped Mobile Devices page, a new GIF provider (GIPHY), a smaller Taskbar size option, improved system sounds in dark mode, rebranding of the Gaming section to "XBOX mode," a new "Screen tint" feature for accessibility, enhanced Magnifier zoom controls, and improved personalization features for accent color selection.
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