NewApp Digest
search bot

brands

14 Easy Fixes to Make Windows 11 Feel Faster
Winsage
July 23, 2026

14 Easy Fixes to Make Windows 11 Feel Faster

Many Windows 11 PCs experience performance decline over time due to background processes and unnecessary files. To enhance performance without reinstalling Windows, consider the following strategies: 1. Uninstall unnecessary software (bloatware) via the Start menu or Installed Apps section. 2. Limit startup processes using Task Manager to disable rarely used applications. 3. Clean up disk space by enabling Windows' Storage Sense for automatic cleanup. 4. Check for viruses and spyware using Microsoft Defender or dedicated malware removal software. 5. Change power settings to Best Performance in Settings > System > Power & Battery. 6. Identify and fix resource-hogging processes using Task Manager. 7. Keep Windows updated by checking Settings > Windows Update. 8. Run troubleshooting utilities by searching for "troubleshoot" in the Start menu. 9. Use Microsoft PC Manager for a one-click performance optimization. 10. Consider adding more RAM if your device allows it. 11. Install an SSD for faster application launches and improved startup times. 12. Adjust system appearance settings for Best Performance. 13. Ensure adequate cooling to prevent overheating. 14. Turn off search indexing to free up system resources. 15. Disable Windows' Tips and manage notifications to reduce processing demands. 16. Enable Game Mode in Settings > Gaming for optimized gaming performance.
X Announces Completion Of Year-Long Android App Rebuild
AppWizard
July 21, 2026

X Announces Completion Of Year-Long Android App Rebuild

X has completed a year-long rebuild of its Android app, described by head of product Nikita Bier as one of the largest engineering projects since Elon Musk's acquisition of Twitter in 2022. The app was developed from scratch to improve the user experience for Android mobile users, with plans to roll out new features more quickly. The engineering team is still working on features like hosting Spaces and optimizing performance for older devices. The rebuild was prompted by a surge in Android app downloads last year and aligns with Musk's vision of transforming X into an "everything app." The launch comes amid challenges such as reduced content moderation, an advertiser boycott, and user attrition. X has also introduced X Chat, a private messaging service, and X Money, a digital payments platform, while implementing measures to promote original content. The rebuilt Android app is now available for download on the Google Play Store.
X launches ground-up rebuilt Android app after year-long development
AppWizard
July 21, 2026

X launches ground-up rebuilt Android app after year-long development

The digital entertainment landscape is rapidly evolving, particularly in India, where mobile-first consumption and value for money are critical. Insights from Amazon MX Player's leadership reveal that the integration of MX Player into Amazon's ecosystem has advanced technology, data utilization, and content distribution. Karan Bedi noted the swift integration process and highlighted the benefits in monetization through Amazon's ad technology, including the “Personas” feature for targeted advertising. MX Player has expanded its distribution across various Amazon platforms, transitioning to a multi-device approach. The platform emphasizes brand safety and has increased its content diversity, focusing on advertiser-friendly shows. Bedi introduced the concept of “micro-genres” with the upcoming MX Fatafat product, featuring short episodes to cater to varying viewer time constraints. MX Player utilizes a robust analytics framework to create content that resonates with diverse audiences, including regional offerings in multiple languages. Girish Prabhu discussed innovative advertising opportunities, emphasizing the integration of brands into content narratives and interactive formats for immediate consumer engagement. MX Player is positioned on major connected TV platforms, aligning with the trend for high-quality, free entertainment. The platform enables direct-to-consumer brands to access larger video formats, leveraging Amazon's consumer insights for personalized advertising and focusing on outcomes rather than impressions. Advertisers are increasingly seeking targeted messages that drive brand growth, highlighting the importance of platforms like MX Player.
LG monitors are silently installing adware on your Windows PC
Tech Optimizer
July 20, 2026

LG monitors are silently installing adware on your Windows PC

LG has faced criticism for the automatic installation of an application that delivers pop-up advertisements for McAfee antivirus subscriptions when certain LG monitor models are connected to a Windows PC. This issue was highlighted by Gamers Nexus, which reported that the LG Monitor App Installer activates upon connecting models like the LG UltraGear 34GX900A-B and the LG UltraFine 32UN880-B. In a test of 32 system boots, McAfee was promoted in 31 instances. The app can utilize extensive system resources and access internet connections, and LG's privacy policy indicates that user data such as names, phone numbers, birth dates, and online activity may be collected. Complaints about this practice have increased recently, suggesting a broader rollout or more frequent pop-ups. Other manufacturers, including Dell, have faced similar backlash for their software installation methods. Users hope Microsoft will require brands to seek explicit permission before installing utilities, although Microsoft's own history with unsolicited software raises uncertainty about this possibility.
EA believes that planning for in-game advertising placement should be done during the development stage
AppWizard
July 19, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic integration of advertising in console and PC games, emphasizing that planning for advertising from the outset can enhance monetization potential. He noted that when advertising is integrated into game design from the beginning, it feels more organic and allows for greater flexibility with brands. Dao mentioned that the ease of embedding advertising varies by genre, with sports games being more conducive to it. He cited the partnership between The Sims 4 and Coach as a successful example of brand collaboration. Additionally, he highlighted EA's launch of EA Advertising, a platform aimed at facilitating brand advertising within its games.
silver Android smartphone
AppWizard
July 17, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic advantages of integrating advertising into console and PC games from the outset, enhancing monetization and user experience. He emphasized the importance of designing games with advertising in mind for a more organic inclusion, which varies by game genre. Dao cited the collaboration between The Sims 4 and Coach as a successful example of unobtrusive brand integration. He also mentioned EA's launch of EA Advertising, a platform to facilitate brand advertising within its games, reflecting EA's commitment to innovative advertising strategies.
EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'
AppWizard
July 17, 2026

EA vice president of advertising says game ads are a ‘huge opportunity’, but it ‘has to make sense for the game’

Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.
Psychology says people who use only free version of antivirus aren't careless: What this choice may reveal
Tech Optimizer
July 17, 2026

Psychology says people who use only free version of antivirus aren’t careless: What this choice may reveal

Individuals who choose free antivirus software often do so based on a careful evaluation of their needs, budget constraints, and personal experiences with security. Factors influencing this decision include monthly budget, type of internet usage, trust in software brands, previous experiences with malware, confidence in personal online habits, and awareness of cybersecurity risks. Psychological theories, such as Prospect Theory and Satisficing Theory, suggest that users assess the perceived benefits of free software against the costs of paid options, leading many to conclude that free solutions are sufficient for their needs. Research indicates that technology choices are based on perceived usefulness and value, with positive past experiences reinforcing the decision to continue using free antivirus software. Overall, individuals often make decisions by balancing their requirements with available resources, highlighting the importance of evaluating personal needs before making purchases.
Windows vs. Linux gaming: Test reveals clear winner, but community disagrees
Winsage
July 15, 2026

Windows vs. Linux gaming: Test reveals clear winner, but community disagrees

Meta PCs has launched a YouTube channel to showcase its personal computers, featuring product demonstrations, behind-the-scenes insights, and educational content. The videos highlight product specifications, encourage viewer interaction, and include tutorials for optimizing PC performance. This initiative aims to enhance brand visibility and foster transparency, aligning with consumer demands for authenticity in the tech industry.
Search