LEGO is shifting towards developing its own video games, as announced by CEO Niels Christiansen. The company aims to enhance its creative capabilities in the digital space, offering engaging experiences for children in both digital and physical formats. LEGO plans to make strategic investments aligned with its long-term vision, rather than overextending into new areas. Historically, LEGO has worked with external developers like TT Games but is now taking a more hands-on role in game development, while still potentially maintaining some partnerships, such as with Epic Games for LEGO Fortnite.