business messaging Archives

AppWizard

November 13, 2025

Meta Introduces Ads To WhatsApp As Messaging App Expands Revenue Strategy

WhatsApp has announced the introduction of advertisements in its "Updates" tab, which is used by approximately 1.5 billion daily users. Personal chats will remain free from ads, and the platform assures that end-to-end encryption will protect private conversations from being used for advertising purposes. This shift marks a departure from WhatsApp's previous ad-free policy, originally upheld by its founders. Meta, WhatsApp's parent company, is looking to monetize the app, which has over 2.5 billion users, while maintaining user trust and privacy. Advertisements will be targeted using limited user information, and two additional revenue-generating features have been introduced: paid subscriptions for Channels and promoted channels. Meta reported total revenue of 4.5 billion in 2025, with .6 billion coming from advertising across its platforms. Analysts suggest the introduction of ads could impact user experience, with the potential to alienate users who value WhatsApp's simplicity and ad-free environment. Meta plans to monitor user feedback as it rolls out the advertising initiative.

AppWizard

July 3, 2025

Meta Adds More Business Messaging Features

Meta is enhancing its business messaging capabilities, launching new features at the Conversations 2025 conference. Key updates include the introduction of business AIs on WhatsApp, enhanced calling and voice functionalities for larger brands, and the ability to integrate a WhatsApp button into Google Business Profiles. WhatsApp users will soon open business links directly within the app, improving user experience. Meta is revising its pricing model for the WhatsApp Business Platform with new “volume tiers” and enhancing Click to Message ads with more outcome options like Purchase Optimization and Lead Optimization. Businesses can now use features from both the WhatsApp Business Platform and App simultaneously, and Meta is testing native order tracking updates via WhatsApp from platforms like Shopify. Businesses can also send verification codes through WhatsApp. Messenger updates include new calling features for businesses, AI-driven call summaries, and enhancements to the Cloud API and Marketing Messages Lite API.

AppWizard

April 24, 2025

Manychat taps $140M to boost its business messaging platform with AI

Manychat has secured million in a Series B funding round led by Summit Partners to expand its operations. The company has approximately 1.5 million customers in 170 countries, including brands like Nike and the New York Times. Manychat facilitates the transmission of billions of messages annually across platforms such as TikTok, Instagram, WhatsApp, and Messenger. Since its inception in 2015, Manychat had raised around million prior to this round, mainly from a million Series A round in 2019. The company operates at a near break-even point and has experienced significant growth, particularly after Facebook opened its Messenger APIs. Manychat's focus on user engagement distinguishes it from many generative AI chatbots. The new funds will be used for research and development to enhance AI capabilities and improve global sales, marketing, and customer support.

AppWizard

November 7, 2024

A decade and $22 billion later, Meta’s big bet on messaging is finally starting to pay off

Meta's investment in WhatsApp has begun yielding substantial returns, with a 48% year-over-year increase in non-advertising revenue reported in Q3, largely due to WhatsApp's business messaging capabilities. This product enables companies to engage in paid conversations with customers, contributing to revenue growth since Q3 2022. Non-advertising revenue in Q3 was million, compared to .9 billion in ad revenue, but is growing at over twice the pace of advertising. Messaging products, including WhatsApp, Messenger, and Instagram Direct, are still in the early stages of monetization, with estimates suggesting messaging could account for around 10% of Meta's total revenue. A significant increase in content shared through direct messages has been noted, with a 100% year-over-year rise. Meta is also exploring revenue opportunities through sponsored messages and "click-to-message" ads. Generative AI is expected to enhance the messaging business's efficiency and potential revenue generation. User behavior is shifting towards sharing in direct messages rather than traditional feeds, prompting Meta to enhance its Messenger app with new features. Each messaging product serves different user bases and presents unique monetization opportunities.

Tech Optimizer

October 2, 2024

How BCM One migrated data from an unencrypted Amazon RDS for PostgreSQL database instance to a new encrypted instance using AWS DMS | Amazon Web Services

BCM One is a global provider of NextGen Communications and Managed Services, with Flowroute as a brand specializing in SIP trunking and business messaging. Flowroute encrypted its Amazon RDS for PostgreSQL database instances using AWS DMS. Storage encryption is essential for protecting disk data and involves a key from AWS KMS. Existing RDS instances cannot be directly encrypted, so a new encrypted instance must be created using RDS snapshots and AWS DMS. The migration strategy includes creating an empty RDS instance, initiating a CDC-only AWS DMS task, creating a snapshot of the unencrypted instance, generating an encrypted snapshot, and restoring a new encrypted RDS instance. RDS Proxy is used to manage connections and minimize downtime during the transition. The process involves creating a DMS login role, configuring RDS parameters, creating DMS endpoints, and verifying replication success. After the migration, the proxy authentication must be updated to connect to the encrypted database. The migration process also highlights the importance of primary keys and unique constraints to prevent duplicate entries during replication.

AppWizard

June 25, 2024

IronFX to mitigate messaging app compliance risks with Convrs

IronFX has partnered with Convrs to enhance compliance in messaging apps for business communication.

AppWizard

April 9, 2024

Sendbird launches in-app business messaging, dashboard | TechTarget

- Sendbird offers in-app messaging capabilities favored by midsized companies and large enterprises in various sectors. - The platform's back-end control center streamlines automation of customer communication workflows. - Sendbird focuses on in-app messaging as the core of its business communication strategy. - The company integrates AI-powered chatbots and emphasizes partnering with various AI tools rather than creating proprietary ones. - In-app messaging solutions are becoming popular due to privacy regulations and consumer aversion to unsolicited messages.