business messaging Archives

AppWizard

April 24, 2025

Manychat taps $140M to boost its business messaging platform with AI

Manychat has secured million in a Series B funding round led by Summit Partners to expand its operations. The company has approximately 1.5 million customers in 170 countries, including brands like Nike and the New York Times. Manychat facilitates the transmission of billions of messages annually across platforms such as TikTok, Instagram, WhatsApp, and Messenger. Since its inception in 2015, Manychat had raised around million prior to this round, mainly from a million Series A round in 2019. The company operates at a near break-even point and has experienced significant growth, particularly after Facebook opened its Messenger APIs. Manychat's focus on user engagement distinguishes it from many generative AI chatbots. The new funds will be used for research and development to enhance AI capabilities and improve global sales, marketing, and customer support.

AppWizard

November 7, 2024

A decade and $22 billion later, Meta’s big bet on messaging is finally starting to pay off

Meta's investment in WhatsApp has begun yielding substantial returns, with a 48% year-over-year increase in non-advertising revenue reported in Q3, largely due to WhatsApp's business messaging capabilities. This product enables companies to engage in paid conversations with customers, contributing to revenue growth since Q3 2022. Non-advertising revenue in Q3 was million, compared to .9 billion in ad revenue, but is growing at over twice the pace of advertising. Messaging products, including WhatsApp, Messenger, and Instagram Direct, are still in the early stages of monetization, with estimates suggesting messaging could account for around 10% of Meta's total revenue. A significant increase in content shared through direct messages has been noted, with a 100% year-over-year rise. Meta is also exploring revenue opportunities through sponsored messages and "click-to-message" ads. Generative AI is expected to enhance the messaging business's efficiency and potential revenue generation. User behavior is shifting towards sharing in direct messages rather than traditional feeds, prompting Meta to enhance its Messenger app with new features. Each messaging product serves different user bases and presents unique monetization opportunities.

Tech Optimizer

October 2, 2024

How BCM One migrated data from an unencrypted Amazon RDS for PostgreSQL database instance to a new encrypted instance using AWS DMS | Amazon Web Services

BCM One is a global provider of NextGen Communications and Managed Services, with Flowroute as a brand specializing in SIP trunking and business messaging. Flowroute encrypted its Amazon RDS for PostgreSQL database instances using AWS DMS. Storage encryption is essential for protecting disk data and involves a key from AWS KMS. Existing RDS instances cannot be directly encrypted, so a new encrypted instance must be created using RDS snapshots and AWS DMS. The migration strategy includes creating an empty RDS instance, initiating a CDC-only AWS DMS task, creating a snapshot of the unencrypted instance, generating an encrypted snapshot, and restoring a new encrypted RDS instance. RDS Proxy is used to manage connections and minimize downtime during the transition. The process involves creating a DMS login role, configuring RDS parameters, creating DMS endpoints, and verifying replication success. After the migration, the proxy authentication must be updated to connect to the encrypted database. The migration process also highlights the importance of primary keys and unique constraints to prevent duplicate entries during replication.

AppWizard

June 25, 2024

IronFX to mitigate messaging app compliance risks with Convrs

IronFX has partnered with Convrs to enhance compliance in messaging apps for business communication.

AppWizard

April 9, 2024

Sendbird launches in-app business messaging, dashboard | TechTarget

- Sendbird offers in-app messaging capabilities favored by midsized companies and large enterprises in various sectors. - The platform's back-end control center streamlines automation of customer communication workflows. - Sendbird focuses on in-app messaging as the core of its business communication strategy. - The company integrates AI-powered chatbots and emphasizes partnering with various AI tools rather than creating proprietary ones. - In-app messaging solutions are becoming popular due to privacy regulations and consumer aversion to unsolicited messages.