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EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'
AppWizard
July 17, 2026

EA vice president of advertising says game ads are a ‘huge opportunity’, but it ‘has to make sense for the game’

Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.
Google Play Opens the Door to Third-Party App Stores, Starting Next Week
AppWizard
July 17, 2026

Google Play Opens the Door to Third-Party App Stores, Starting Next Week

Google will allow the installation of third-party applications directly from the Google Play Store starting July 22, following a court ruling in favor of Epic Games in a five-year antitrust lawsuit. The lawsuit accused Google of monopolistic practices regarding its Play Store. A US District Judge ruled that Google must open its Play Store to rival app stores. Google has launched a page for its Play Catalog Access Program, enabling third-party app stores to be featured on Google Play. Google's service fees will still apply, but app purchase commissions have been reduced from 30% to 10%. Developers can now offer alternative payment methods and distribute purchase links to their own websites.
Google to open Android to third-party app stores in US on July 22
AppWizard
July 16, 2026

Google to open Android to third-party app stores in US on July 22

Beginning July 22, Google will allow third-party app stores in the United States to access its Play Store catalog through the Play Catalog Access Program. App listings submitted to these third-party platforms will be accessible, but downloads will still require completion via Google Play, with standard service fees applying. This initiative follows a settlement with Epic Games, which involved adjustments to a court order. Third-party app stores must pay a ,000 upfront service fee for a security review and an annual fee of ,000 to maintain access to the Play catalog. Additionally, Google has reduced its commission on app purchases from 30% to 10% and allowed external billing options as part of the settlement.
Windows 10 just got a big security update. Here's who gets it
Winsage
July 16, 2026

Windows 10 just got a big security update. Here’s who gets it

Microsoft released update KB5099539 for Windows 10, enhancing security and addressing vulnerabilities. This update is part of a broader initiative for Windows 10 22H2, Windows 10 Enterprise LTSC 2021, and Windows 10 IoT Enterprise LTSC 2021. It will be automatically installed on eligible systems, resulting in build number 19045.7548. The update resolves issues in File Explorer related to OneDrive shortcuts and erroneous error messages during file deletions, as well as fixes for keyboard shortcut malfunctions. Windows 10 PCs will receive updated Secure Boot certificates, which are essential for system integrity, with Microsoft actively rolling these out. Secure Boot certificates for most Windows devices are set to expire starting in June 2026. Users must be enrolled in the Extended Security Updates (ESU) program to benefit from the KB5099539 update, which provides continued support until October 12, 2027.
Today’s Android app deals and freebies: MEGA MAN X, Little Big Workshop, Ace Attorney Trilogy, more
AppWizard
July 16, 2026

Today’s Android app deals and freebies: MEGA MAN X, Little Big Workshop, Ace Attorney Trilogy, more

A selection of Android games and apps are available at discounts, including MEGA MAN X for (reg. ), Little Big Workshop for .25 (reg. ), Ace Attorney Trilogy for (reg. ), GHOST TRICK for (reg. ), LEGO Bricktales for (reg. ), and Neighbours from Hell 1 Premium for (reg. ). The Google Pixel Flex Dual Port 67W USB-C Fast Charger is now priced at , reflecting a 25% discount. The Google Nest Doorbell is available for (reg. 0). The most affordable unlocked Pixel 10 is up to 8 off, while Pro models are reduced by up to 4. The Google Pixel Watch 4 is currently 2 off.
Google is opening the floodgates to third-party app stores on Android next week
AppWizard
July 16, 2026

Google is opening the floodgates to third-party app stores on Android next week

Google will allow third-party app stores on its Android platform starting July 22, 2026, following a legal agreement with Epic Games. This decision comes after Google withdrew its motion to modify a court injunction requiring the inclusion of third-party stores. The new framework will enable third-party app stores to list apps and games available on the Play Store, with developers having the option to participate under the same conditions as those in the Play Store. Third-party stores will incur a ,000 annual access fee to list Play Store apps and must adhere to specific security and policy protocols.
GTA 6's Lack of a PC Port Isn't Out of Greed, According to a Former Rockstar Producer
AppWizard
July 15, 2026

GTA 6’s Lack of a PC Port Isn’t Out of Greed, According to a Former Rockstar Producer

Former Rockstar Games producer John Ricchio discussed the development timeline for PC versions of games in relation to console releases. He explained that starting with console development is advantageous due to their limited hardware capabilities, making it easier to create a game within specific constraints. Ricchio noted that while a PC build of Red Dead Redemption existed during its development, the decision to delay its release was influenced by prioritizing resources for Grand Theft Auto 5. He emphasized the need for a strong business rationale for porting games to different platforms, as the complexity of development often requires significant resource allocation. As Rockstar prepares for the launch of Grand Theft Auto 6 on November 19th for Xbox Series X|S and PS5, the focus is on delivering a polished product.
GTA 6 isn't on PC at launch because it's 'always better to start with the constraints', suggests former Rockstar producer
AppWizard
July 15, 2026

GTA 6 isn’t on PC at launch because it’s ‘always better to start with the constraints’, suggests former Rockstar producer

Rockstar Games is launching Grand Theft Auto 6 without a simultaneous PC port, which has disappointed some PC players. Former Rockstar producer John Ricchio explained that the decision is based on resource allocation and the need for a compelling business case for PC ports. He noted that past hardware limitations favored console development, but the performance gap between consoles and PCs has narrowed recently. Despite the delayed PC version, 39% of players are willing to wait for it. The game, titled Phantom Vice Auto, is set to launch on November 19.
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