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By 2025, the global cost of cybercrime is projected to reach .5 trillion annually. Many organizations continue to use outdated Endpoint Detection and Response (EDR) solutions, which are increasingly ineffective against sophisticated cyber threats. EDR was introduced in 2013 but has struggled to keep pace with evolving attack techniques. Traditional EDR is reactive, responding to incidents after they occur, and relies on known Indicators of Compromise (IoCs), which limits its effectiveness. Real-world examples of traditional EDR failures include a misconfigured update to CrowdStrike’s Falcon EDR causing an IT outage, the Akira ransomware exploiting an unsecured webcam, the Medibank breach despite multiple alerts from EDR, and the BlackCat ransomware attack on Henry Schein. These incidents highlight the inadequacy of traditional EDR in preventing modern threats. The next phase of endpoint security is Preemptive Endpoint Protection (PEP), which actively prevents attacks rather than just detecting and responding to them. PEP utilizes proactive strategies like Automated Moving Target Defense (AMTD) and Adaptive Exposure Management (AEM), and research indicates that organizations using proactive security save 30% more on breach costs compared to those relying solely on reactive measures.