campaign

AppWizard
July 16, 2025
VK is promoting its new messaging app, Max, by enlisting internet personalities and celebrities to enhance its visibility. The app is currently in beta testing and is positioned as a potential alternative to WhatsApp, especially if Russian authorities restrict access to foreign messaging platforms. Notable figures like Daria Zoteeva and Valentina Karnaukhova have praised Max for its voice call quality, sharing positive personal experiences. As of June 30, VK reported one million registered users within three months, and by early July, user numbers reportedly exceeded two million following the introduction of group video calls.
AppWizard
July 16, 2025
Ultimate Game Co., Ltd. has formed a strategic partnership with South Korea's Soul M Game Inc. to launch IRIS ORIGIN SEA, a mobile-optimized version of the PC game IRIS, exclusively in Southeast Asia in 2025. The collaboration aims to preserve the authenticity of the original game while enhancing it with new features and cross-platform play. The development has taken over three years using the Unity Engine. Ultimate Game plans to pursue a public listing within five years to support growth. The marketing strategy will focus on digital marketing for precise audience targeting and personalized in-game campaigns.
AppWizard
July 15, 2025
Zimperium’s zLabs security research team has identified a new variant of the Konfety Android malware, which employs advanced evasion techniques to bypass security analysis tools while executing fraudulent advertising operations globally. The Konfety malware family, first recognized during a mobile advertising fraud campaign in 2024, initially involved over 250 decoy applications on the Google Play Store and was responsible for 10 billion fraudulent ad requests daily. The malware uses sophisticated ZIP-level manipulation tactics to disrupt analysis tools, including misleading the General Purpose Flag within the APK’s ZIP structure to trigger password prompts and declaring an unsupported compression method in the AndroidManifest.xml file to crash analysis tools. Additionally, it utilizes dynamic code loading and obfuscation to hide malicious functionality, embedding executable code within encrypted assets and maintaining a benign appearance during installation. The malware has developed a command-and-control infrastructure that initiates contact through a sequence of network requests after user agreement acceptance. It also employs stealth techniques to conceal its application icon and name, complicating user identification and removal. Behavioral detection systems can identify malicious activity by monitoring application behavior patterns and network communications.
AppWizard
July 12, 2025
Two Point Studios released the first paid DLC for Two Point Museum, titled Fantasy Finds, which adds new artifacts. A new museum called Pointy Mountains is included in the free 4.0 update, unlocking at curator rank 7, and is the largest museum in the game. The narrative involves investigating the disappearance of a curator. The 4.0 update also offers a "taster" of the Fantasy Finds DLC, allowing players to access the first three points of interest and collect six fairytale exhibits, along with introducing new guest types and items. The full DLC will be available for purchase on July 17, while the 4.0 update and the taster are currently live.
AppWizard
July 10, 2025
AYANEO has introduced the AYANEO Flip 1S, a clamshell handheld gaming device available for pre-order. It features two designs: one with dual screens and another with a built-in keyboard. Both models have a 7-inch 144Hz OLED main display, with the dual-screen version including a 4.5-inch LCD panel and the keyboard variant featuring a compact RGB keyboard. The device is powered by either a Ryzen 7 8840U or a Ryzen AI 9 HX 370 chipset, with RAM options of 16GB or 32GB for the former and 32GB or 64GB for the latter. Storage ranges from 1TB to 2TB, expandable via a microSD card slot. The AYANEO Flip 1S has a 45Wh battery and supports 65W PD charging. It is capable of emulating classic systems like the Nintendo DS, 3DS, and Wii U. Pre-orders start at 9 during the crowdfunding campaign, with the top-tier model priced at 9 and shipping expected to begin in August.
AppWizard
July 10, 2025
Amazon MGM has appointed Charlie Coleman as its head of international marketing, based in London, reporting to Sue Kroll. Coleman previously worked at Disney and Warner Bros., where he became EVP of international marketing and led campaigns for films like “The Batman” and “Dune.” His appointment is part of a trend of former Warner executives joining Amazon MGM, which is preparing for a full theatrical release schedule starting in 2026, including films like “Project Hail Mary” and “Masters of the Universe.”
AppWizard
July 9, 2025
The Anatsa banking trojan has reappeared on Google Play as a PDF viewer app, accumulating over 50,000 downloads. It activates upon installation, targeting North American banking applications by presenting an overlay that allows unauthorized access, keylogging, and transaction automation. Researchers from Threat Fabric discovered that the app displays a fake notification about banking system maintenance to mask its activities. Anatsa has a history of infiltrating Google Play through various trojanized applications, with previous campaigns resulting in 300,000 downloads in November 2021, 30,000 in June 2023, and 150,000 in February 2024. In May 2024, Zscaler reported two new Anatsa applications on Google Play, achieving 70,000 downloads. The specific app identified is ‘Document Viewer – File Reader,’ published by ‘Hybrid Cars Simulator, Drift & Racing,’ which maintains a “clean” appearance until it builds a user base, after which malicious code is introduced via an update. Anatsa connects to a command-and-control server to monitor targeted applications. Google has removed the malicious app, advising users to uninstall it, scan their devices, and reset banking credentials. Users are encouraged to download apps only from reputable publishers and be cautious with permissions and reviews. Google Play Protect automatically protects users from known malicious apps.
AppWizard
July 8, 2025
Activision has temporarily removed the Microsoft Store version of “Call of Duty: WWII” due to a serious security breach involving a vulnerability that allowed hackers unauthorized access to players' computers. The company is investigating the situation and is working on a patch to resolve the exploit. Players have reported hacking incidents while playing, with concerns raised about a remote code execution vulnerability. The affected version of the game differs from those on Steam, as it contained an outdated flaw that had already been patched elsewhere. Activision has faced multiple hacking incidents in recent years, including issues with its anti-cheat system and malware targeting players. The company has also experienced layoffs that have impacted its cybersecurity resources.
AppWizard
July 8, 2025
Microsoft announced a reduction of 9,100 employees, significantly affecting the Xbox division, following a previous round of 6,000 layoffs, totaling 27,600 positions eliminated since the beginning of 2023. Promising titles have been canceled, raising concerns about the future of gaming projects and workforce stability. Microsoft CEO Satya Nadella's compensation increased by 63% to million in 2024 amid these layoffs. Game Pass currently has around 35 million subscribers, falling short of the goal of over 100 million by 2030. The focus has shifted from hardware to services, with concerns about the sustainability of the Game Pass model and its impact on the gaming ecosystem. Rumors suggest the next generation of consoles may resemble PCs more than traditional gaming hardware.
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