VK is promoting its new messaging app, Max, by enlisting internet personalities and celebrities to enhance its visibility. The app is currently in beta testing and is positioned as a potential alternative to WhatsApp, especially if Russian authorities restrict access to foreign messaging platforms. Notable figures like Daria Zoteeva and Valentina Karnaukhova have praised Max for its voice call quality, sharing positive personal experiences. As of June 30, VK reported one million registered users within three months, and by early July, user numbers reportedly exceeded two million following the introduction of group video calls.