The Google Play Store has introduced a feature that allows app developers to prompt users to consider downgrading their subscriptions during the cancellation process. When users attempt to cancel, they will see options to keep their subscription, cancel it, or switch to a more affordable plan. This update includes an in-app Subscription Management API that will enable users to change plans directly within apps. The cancellation process remains largely unchanged, although users may need to scroll further to complete it. Developers can also offer discounted subscriptions to encourage users to stay subscribed.