Google is enhancing its Play Store with upgrades for Android app developers, including a robust toolset for managing subscription-based applications, allowing developers to pause live app releases. New "topic browse" pages will help users discover apps related to over 100,000 media and entertainment titles, and the "Where to Watch" feature will expand to the U.K., Korea, Indonesia, and Mexico. Developers can integrate new visual content options, such as a hero content carousel and audio samples, which have increased app installs for Health & Wellness developers. Curated spaces for user interests will expand, particularly in Japan.
The Play Console will feature a new asset library for organizing visual assets and provide new metrics for app listing performance. Subscription management tools will allow multi-product checkout and enhanced reminders about subscription benefits, reducing voluntary churn by 3%. Developers can offer a grace period of up to 30 days or a 60-day account hold for declined payments.
The Engage SDK will support additional categories and markets, while the Play Integrity API will improve security with enhanced abuse detection and device security update checks.