In 1995, Microsoft launched Windows 95, an operating system designed to transition users from 16-bit to 32-bit computing, with a marketing budget estimated between 0 million and 0 million. Windows 95 featured a 32-bit architecture capable of managing up to 4GB of memory, the Start button, taskbar, Microsoft Exchange, and Plug and Play technology. The global launch event occurred on August 24 at Microsoft's headquarters, featuring Bill Gates and a promotional campaign that included The Rolling Stones' "Start Me Up" and a videotape guide with Friends stars. In Malaysia, the official launch was on August 29, with some dealers organizing midnight sales, although turnout was disappointing. Microsoft hosted a Windows 95 Expo in Kuala Lumpur, leading to strong sales of additional products. By 1996, Microsoft announced the shipment of 40 million units of Windows 95 worldwide.