Major League Baseball (MLB) has partnered with Microsoft to introduce over 40 officially licensed items for the video game Minecraft, targeting its audience of approximately 140 million monthly players. The new downloadable content includes customizable items featuring the logos of all 30 MLB clubs, such as team pennants, wearable jerseys, baseball mitt-shaped chairs, a baseball diamond rug, a functional popcorn machine, and an operable scoreboard. This initiative follows the MLB-backed Home Run Derby game, making baseball the first professional sports league to collaborate with Minecraft. An update for the game is expected this summer, coinciding with the All-Star Game festivities. MLB clubs have also engaged fans through promotional giveaways related to the recent release of “A Minecraft Movie.”