A private VK Night party celebrated the launch of the Max messenger during the St. Petersburg International Economic Forum, hosted by Ksenia Sobchak and attended by Digital Development Minister Maksut Shadaev and VK CEO Vladimir Kiriyenko. The event featured performances by pop singers Vanya Dmitriyenko and Lolita Milyavskaya. The Max messenger was removed from the App Store on June 3 due to compliance with sanctions, despite previously ranking ninth among the most-downloaded apps in Russia.