channel partners

Tech Optimizer
September 12, 2026
If you hold Microsoft 365 E5, you already have access to Microsoft Defender for Endpoint, which provides enterprise-grade endpoint protection at no additional cost. For organizations without a dedicated security specialist, Sophos is recommended. CrowdStrike is suitable for those with a mature Security Operations Center (SOC) and sufficient budget. Other options include SentinelOne for mid-sized organizations needing automation, ESET for older hardware and virtual desktops, Avast Business for very small businesses without IT staff, VIPRE for budget-conscious organizations, and Expel for tool-agnostic managed detection and response. It is essential to assess your organization's current situation honestly when evaluating endpoint protection options. Antivirus and EDR are now essentially the same agent, and organizations should inquire about update staging processes and review independent tests for protection rates. Coverage for servers and Linux environments is often overlooked but crucial, as Linux servers are prime targets for ransomware. Key recommendations include: - Microsoft Defender for Endpoint for organizations already on Microsoft 365 E5. - Sophos for organizations with 25-500 staff relying on IT generalists. - CrowdStrike for enterprises with a well-funded security operations function. - SentinelOne for mid-sized organizations needing autonomous operation. - ESET for organizations with older hardware or virtual desktop infrastructure. - Avast Business for micro and small businesses. - VIPRE for budget-conscious organizations. - Expel for those seeking managed detection across various environments. During deployment, avoid running two real-time agents simultaneously, ensure prevention features are activated, and test on line-of-business applications first. Verify update staging and rollback procedures with vendors, and confirm whether Microsoft licensing covers your needs to avoid unnecessary purchases.
Tech Optimizer
September 10, 2026
If an organization holds Microsoft 365 E5, it already has access to Microsoft Defender for Endpoint. For organizations without a dedicated security specialist, Sophos is recommended for its user-friendly management. CrowdStrike is preferred for those with a mature Security Operations Center (SOC) and sufficient budget. The choice of endpoint protection depends on specific organizational needs. Business endpoint protection integrates various technologies to defend against malware and attacks on devices. Organizations should assess their current situation before selecting a solution. Key recommendations include: - Microsoft Defender for Endpoint for organizations already using Microsoft 365 E5. - Sophos for organizations with 25-500 staff relying on IT generalists. - CrowdStrike for enterprises with a funded SOC. - SentinelOne for mid-sized organizations needing automation. - ESET for those with older hardware or virtual desktops. - Avast Business for very small businesses lacking IT staff. - VIPRE for budget-conscious organizations needing straightforward coverage. - Expel for organizations wanting managed detection across diverse environments. Organizations should avoid running multiple real-time agents simultaneously and ensure prevention features are activated. Testing should prioritize line-of-business applications, and rollout procedures should be defined before going live. It’s essential to verify update staging and rollback procedures with vendors and confirm existing licenses to avoid unnecessary purchases.
Tech Optimizer
September 10, 2026
If you hold Microsoft 365 E5, you have access to Microsoft Defender for Endpoint, which provides enterprise-grade endpoint protection at no additional cost. For organizations without a dedicated security specialist, Sophos is recommended for its user-friendly platform. CrowdStrike is suggested for those with a mature Security Operations Center (SOC) and sufficient budget. Other options include SentinelOne for mid-sized organizations needing automation, ESET for older hardware and virtual desktops, Avast Business for very small businesses, VIPRE for budget-conscious mixed estates, and Expel for tool-agnostic managed detection and response. Antivirus and EDR are now unified under a single agent, and organizations should inquire about update staging processes to avoid issues like those experienced in July 2024 with a major vendor's faulty content update. Independent tests from organizations like AV-Comparatives and AV-TEST are crucial for evaluating protection rates and false positives. Linux servers require attention as they are often targeted by ransomware. When deploying endpoint protection, avoid running two real-time agents simultaneously, activate prevention features promptly, and test deployments on critical applications first. Organizations should confirm their Microsoft licensing covers necessary features and ensure there is a plan for responding to alerts. Common pitfalls include neglecting identity management and failing to test response workflows before incidents occur.
Winsage
October 14, 2025
Global PC shipments increased nearly 10% year-on-year in Q3 2025, totaling 75.8 million units, according to IDC, while Omdia reported 72 million units and a 6.8% growth. The transition to Windows 11, driven by the end of Windows 10 support on October 14, has prompted users to upgrade their hardware. However, many users still operate on Windows 10 or outdated hardware, with only 39% of PC channel partners reporting that most customers have upgraded. Japan and China are leading in growth due to large-scale refresh initiatives, while North America is experiencing subdued momentum due to economic uncertainty. Lenovo shipped 19.4 million units, HP 15 million, and Apple saw a 13.7% increase in shipments. The introduction of new chipsets is fueling competition in the high-performance market, leading to the emergence of the "AI PC" phase, which aims to integrate AI capabilities directly into devices.
Winsage
October 9, 2025
In the third quarter of 2025, global desktop and notebook shipments reached 72 million units, a 6.8% increase from the previous year. Notebook shipments rose by 4% to 57.2 million units, while desktop shipments surged by 17% to 15.2 million units. This growth is attributed to the upcoming end-of-support deadline for Windows 10, prompting demand for upgrades. A September 2025 survey indicated that only 39% of B2B customers had upgraded their PCs, with 18% planning to continue using Windows 10 after the deadline. Key industry players like Qualcomm and Intel are launching new products, with CES 2026 expected to highlight innovations in PC technology. In terms of vendor performance for Q3 2025: - Lenovo shipped 19.4 million units (26.7% market share, 17.4% growth). - HP shipped 15.0 million units (20.7% market share, 10.7% growth). - Dell shipped 10.1 million units (14.0% market share, 2.6% growth). - Apple shipped 6.6 million units (9.0% market share, 4.3% growth). - Asus shipped 5.8 million units (8.0% market share, 7.1% growth). - Others accounted for 15.6 million units (21.6% market share, -3.8% growth).
Winsage
October 9, 2025
Hardware sales are increasing in both commercial and consumer markets as the end of support for Windows 10 approaches on October 14. Analyst reports indicate a notable rise in the European consumer PC market during the third quarter, driven by the need to upgrade before the deadline and the demand for AI-capable devices. Sales of laptops and desktops are expanding, with many devices featuring AI capabilities. Executives from Microsoft and Dell highlighted the end of life support and the rise of AI devices as key opportunities for channel partners to boost sales. Despite the impending deadline, many customers have not yet transitioned from Windows 10, presenting an opportunity for education on the importance of upgrading. The end of support poses risks such as increased cyber vulnerabilities and productivity disruptions for organizations with numerous devices. Experts suggest that businesses should focus on comprehensive technology upgrades that align with long-term goals, ensuring security, compliance, and agility.
Winsage
July 24, 2025
71% of IT decision-makers view the transition to Windows 11 as an opportunity to enhance PC infrastructure. 64% of UK decision-makers consider the ability to run AI applications as critical for their organizations. Currently, 20% of customers have not started transitioning from Windows 10, 25% have completed the migration, and 44% are working towards the October end-of-life support deadline. Small firms are particularly lagging in this transition. Analysts predict a global PC market growth of 5.8% in 2025, with total shipments expected to reach 272 million units, following a 9% growth in Q1 and a 7.4% year-on-year improvement in Q2.
Winsage
July 12, 2025
The global PC market saw a 7.4% year-on-year increase in shipments during Q2 2025, totaling 67.6 million units. This growth is primarily driven by urgent business upgrades due to the impending end of support for Windows 10 in October 2025, rather than a resurgence in consumer confidence. Businesses are refreshing their PC deployments, while consumer spending on personal devices has stagnated, with many delaying upgrades until 2026. Over half of channel partners expect growth in their PC business in the latter half of 2025, with nearly a third anticipating growth exceeding 10%. Lenovo led the market with 17.0 million units shipped, followed by HP with 14.1 million units, and Dell with a slight decline of 3.0%. Apple experienced a 21.3% increase to 6.4 million units, while Asus saw an 18.4% rise. Desktop shipments increased by 9%, and notebooks rose by 7%. The market dynamics are also influenced by evolving US tariff policies, which are reshaping the PC supply chain landscape.
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