Gabe Newell, co-founder of Valve, spoke at the LBJ School of Public Affairs in 2013 about the relationship between hacking and player engagement in gaming. He highlighted an incident from Ultima Online where the character Lord British was killed during his speech, which led developers to roll back the game instead of embracing the event. Newell argued that recognizing the significance of player-driven narratives could enhance the game's lore and experience, emphasizing the importance of flexibility and creativity in game design. He noted that stories arising from player interactions are often more compelling than those created by developers.