Google is in discussions with advertisers about introducing ads in its AI chatbot, Gemini, expected in 2026. The specifics of ad integration remain unclear, with theories suggesting placements could range from footnotes in conversations to sidebar ads. Ginny Marvin, a Google Ads product liaison, denied current ad placements in Gemini and stated there are no plans to change this. Google is focusing on integrating ads into AI Overviews, currently available to U.S. users, with plans for expansion. The company aims to balance monetization with user satisfaction. Additionally, OpenAI is reportedly exploring ad placements in its ChatGPT mobile app.