Chinese developers Archives

AppWizard

August 26, 2025

Inside the Chinese PC gaming industry as it gets ready to dominate the next decade: ‘We have to work harder, we have to make the games even better’

In 2019, China's PC gaming industry was the largest globally, surpassing the U.S. market, which generated .4 billion in revenue in 2018. The recognition of Chinese-made PC games was limited, with major hits like League of Legends and PUBG being imports. The global success of Black Myth: Wukong has changed perceptions, demonstrating that high-budget PC games from China can succeed internationally. By 2030, experts predict an influx of high-caliber games, as developers reinvest profits from mobile gaming into AAA projects. Major publishers like Tencent and NetEase are financially supporting these endeavors, while developers aim to improve the quality of their games. Emerging titles such as Phantom Blade Zero, Delta Force, Wuchang, The Bustling World, Blood Message, and Where Winds Meet are indicative of this evolving landscape.

AppWizard

August 15, 2025

Stellar Blade PC Success is Indicative of Booming South Korean Gaming Industry

In its first three days of release on PC, Stellar Blade sold one million copies, contributing to a total of three million copies sold across PC and console platforms. A sequel is confirmed with a projected launch set for 2027. The game has received positive reviews for its combat mechanics and has benefited from the rising popularity of Korean culture. In 2023, Lies of P also gained acclaim, while Crimson Desert is generating hype despite a delay until 2026. The indie game Dave the Diver showcases the industry's expansion beyond traditional platforms. Additionally, Chinese developers have made significant progress, with Black Myth Wukong selling 20 million copies in its first month and boosting tourism to regions depicted in the game.

AppWizard

May 20, 2025

What’s driving growth in the Chinese video game industry?

The Chinese game industry has experienced significant growth, with popular titles like Genshin Impact and Black Myth: Wukong driving global interest. Black Myth: Wukong sold 10 million copies within a week of its August 2024 launch and won Game of the Year at the 2024 Steam Awards. The single-player game market in China is becoming more sustainable, with a shift in focus due to the success of titles like Black Myth: Wukong. Developers are adapting their strategies, although challenges such as high production costs, competition, and issues related to work culture persist. Local governments are actively supporting game development through licensing, tax breaks, and grants, with initiatives aimed at integrating cultural themes into games. Despite layoffs in the industry, a robust social safety net exists to support affected employees.

AppWizard

March 27, 2025

English is no longer the biggest language on Steam as Chinese gamers embrace PC gaming even harder after Black Myth: Wukong

Mandarin is the most widely used language on Steam, with 33.7% of users selecting it as their primary language, followed closely by English at 33.5%. Over 66% of Steam users have chosen a primary language other than English. The popularity of games developed by Chinese companies, such as Genshin Impact and Honkai: Star Rail, has contributed to this trend. Chinese game developers often have significantly larger budgets and workforces compared to Japanese developers. Additionally, Mandarin speakers are not only from mainland China but also from Taiwan, Singapore, and Malaysia, with reports of the language being encountered in South Korea and Vietnam in 2023.