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Chinese gamers

English is no longer the biggest language on Steam as Chinese gamers embrace PC gaming even harder after Black Myth: Wukong
AppWizard
March 27, 2025

English is no longer the biggest language on Steam as Chinese gamers embrace PC gaming even harder after Black Myth: Wukong

Mandarin is the most widely used language on Steam, with 33.7% of users selecting it as their primary language, followed closely by English at 33.5%. Over 66% of Steam users have chosen a primary language other than English. The popularity of games developed by Chinese companies, such as Genshin Impact and Honkai: Star Rail, has contributed to this trend. Chinese game developers often have significantly larger budgets and workforces compared to Japanese developers. Additionally, Mandarin speakers are not only from mainland China but also from Taiwan, Singapore, and Malaysia, with reports of the language being encountered in South Korea and Vietnam in 2023.
Almost 80% of PC gamers in China use global version of Steam to play premium titles | Game World Observer
AppWizard
July 4, 2024

Almost 80% of PC gamers in China use global version of Steam to play premium titles | Game World Observer

- Steam is the number one platform for PC game distribution in China, with 79% of local gamers using Valve's store. - Simplified Chinese is the second most popular language on Steam, used by 28% of all accounts. - 62% of Chinese PC gamers increased their spending on games in 2024 compared to the previous year. - 44.5% of respondents discover new games through short videos on platforms like Douyin. - The Mini Game segment within major apps like WeChat has attracted 650 million users in China. - Youth gamer regulations in China may have unintended consequences, with gamers aged 18-22 playing longer hours per week compared to older gamers. - Japan leads in game approvals for import titles in China.
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