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Chinese PC gamers

62% of Chinese PC games consumers spending more this year
AppWizard
July 4, 2024

62% of Chinese PC games consumers spending more this year

Chinese PC gamers are spending more money in 2024, with 62% of spending gamers investing more than in 2023. Steam remains the dominant platform in China, with 80% of premium gamers using the international version. Niko Partners' CEO, Lisa Hanson, sees growth potential in player spending in the PC gaming sector, emphasizing the importance of understanding the Chinese market for effective marketing and monetization strategies.
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