chip Archives

AppWizard

May 21, 2025

Doritos and Minecraft Movie Mixed Reality Campaign Ends with a Golden Chip

A mixed reality campaign called ‘The Nether Lands’ promoted ‘A Minecraft Movie’ and positioned Doritos as the ultimate movie snack. The campaign was initiated by United Playgrounds, with creative direction from Fitzroy and real-time activation by Livewall, while immersive tech was developed by Beyond. It launched on March 28 with a full-scale Minecraft portal in Amsterdam’s Museumplein, allowing players to collect resources and battle Piglins using their phones for a chance to win an 18-karat gold Dorito chip worth €1,000. The activation expanded to cinemas, train stations, and over 135 DOOH screens in the Netherlands and Belgium, enabling anyone with a bag of Doritos to access an AR-powered Minecraft adventure. The campaign gained global attention, particularly in Times Square and Piccadilly Circus, and was covered by international media. Key results included 400,000 unique interactions, 42.5 million impressions, a 185% lift in association with “movie nights,” and a 27% increase in brand preference.

Winsage

May 18, 2025

Microsoft Confirms New Update Locks Windows 10 — Or Worse. Here’s What To Do

Windows 10 users are facing issues due to the mandatory KB5058379 update, which has caused some PCs to boot into Windows Recovery mode and prompted the need for a BitLocker key. Some users have also experienced a Blue Screen of Death (BSOD). The update primarily affects devices with Intel Trusted Execution Technology (TXT) using 10th generation or later Intel vPro processors, particularly on Windows 10 versions 22H2 and Windows 10 Enterprise LTSC 2021. Microsoft is working on a resolution and plans to release an Out-of-band update soon. Affected users are advised to disable Intel TXT in the BIOS to complete the update successfully and avoid further issues. Windows 11 is not impacted by this problem.

Winsage

May 17, 2025

Windows 11 Home vs Pro for Gaming: Which One Should You Choose?

Upgrading from Windows 11 Home to Windows 11 Pro does not yield significant benefits in gaming performance, compatibility, or features for most gamers. Both editions provide identical gaming performance, supporting the same core gaming technologies such as DirectStorage, Auto HDR, and Game Mode. Windows 11 Home supports up to 128 GB of RAM and one CPU socket with 64 cores, while Windows 11 Pro supports up to 2 TB of RAM and two CPU sockets with 128 cores. Pro includes additional features like BitLocker encryption, Remote Desktop hosting, Hyper-V virtualization, and Group Policy management, which are not typically utilized by gamers. The price of Windows 11 Home is lower than that of Pro, making it a more cost-effective choice for gaming. Both editions meet the hardware requirements for modern gaming, and compatibility with major games and platforms is consistent across both versions.

Winsage

May 15, 2025

Microsoft Surface PCs with Arm-based AMD chip could arrive in 2026

Microsoft is set to introduce a new line of Surface PCs in 2026 featuring AMD's Arm-based chip, codenamed Sound Wave. The Sound Wave chip is expected to be an APU with six CPU cores (two for performance and four for efficiency) and an integrated GPU with four compute units based on the RDNA 3.5 architecture, designed for a thermal envelope of 5-10W. This suggests a strategy for low-powered Surface PCs, potentially refreshing the Surface Go or Surface Hub models. This will be the first time since the Surface Laptop 4 that Microsoft incorporates an AMD processor into its Surface lineup. Recently, Microsoft launched new models, including a 12-inch Surface Pro and a 13-inch Surface Laptop, powered by the Snapdragon X Plus, which may outperform the upcoming AMD Sound Wave chip.

Winsage

May 12, 2025

Microsoft Build 2025: What to expect, from Azure to Copilot upgrades

Microsoft's annual Build developer conference will occur from May 19 to 22, focusing on new AI integrations, services, and applications for Windows. Last year's conference featured the integration of Copilot into Microsoft Teams and the introduction of AI-powered PCs. This year, deeper integrations of Copilot generative AI are expected, catering to consumer and enterprise needs. Keynotes will be streamed online for free. Microsoft raised prices on various software products by 5% last November and may use new AI features to justify these increases. Copilot is anticipated to have significant enhancements, with reports suggesting Microsoft is considering alternative AI models from xAI, Meta, Anthropic, and DeepSeek. Copilot may gain “agentic” capabilities for executing basic PC tasks, with references to an Action button found in the Copilot client for Windows. Microsoft is rumored to have developed a suite of models called MAI to compete with OpenAI’s offerings, potentially to be unveiled at Build. There are also rumors about a successor to the Azure Maia 100 AI Accelerator, possibly named “Maia 2,” with Marvell contracted for its production.

Winsage

May 9, 2025

Huawei’s Kirin X90 may be the company’s ‘Apple Silicon’ moment — Matebook Pro 2025 features in-house hardware and software

Huawei introduced its Matebook Pro 2025 laptops, powered by the Kirin X90 system-on-chip (SoC) developed by its HiSilicon subsidiary. The Kirin X90 features a 10-core layout (4+4+2) with 20 threads and is expected to utilize a combination of Taishan V121 architecture for prime cores, Taishan V120 for performance cores, and a standard Cortex design for efficiency cores. The Matebook Pro operates on HarmonyOS, a new operating system independent of Linux and Android, allowing Huawei to reduce reliance on Microsoft. The Kirin X90 is anticipated to be manufactured using SMIC's 7nm process node, which may limit its performance. The success of HarmonyOS will depend on developers transitioning existing applications to the platform. The Matebook Pro is set to be released on May 19.

Winsage

May 9, 2025

Struggling with the latest Windows 11 update? You aren’t alone

Many users are experiencing issues with Windows 11 following a recent update, including sluggish performance, Wi-Fi connectivity problems, and blue screen errors. To troubleshoot, users should first ensure their PC meets the minimum system requirements for Windows 11, which include: - Processor: 1 GHz or faster with two or more cores on a compatible 64-bit processor or SoC. - RAM: At least 4 GB. - Storage: 64 GB or more of available storage. - Firmware: UEFI firmware with Secure Boot capability. - TPM: Trusted Platform Module (TPM) version 2.0 must be enabled. - Graphics Card: Compatible with DirectX 12 or later and have a WDDM 2.0 driver. - Display: High definition (720p) display, at least 9 inches diagonally, with 8 bits per color channel. - Internet and Microsoft account: Required for initial setup of Windows 11 Home and for updates and some features on all editions. To resolve issues, users can: 1. Uninstall the latest update via Settings > Update & Security > Windows Update > View update history > Uninstall updates. 2. Run the Windows Update Troubleshooter found in Settings > System > Troubleshoot > Other troubleshooters. 3. Check for driver updates in Device Manager by looking for devices with a yellow exclamation mark. 4. Perform a System Restore through Control Panel > Open System Restore. 5. Use Microsoft's built-in repair tool "Fix problems using Windows Update" found in Settings > System > Recovery. 6. Check for known issues acknowledged by Microsoft. 7. Access advanced startup options by holding down the Shift key while clicking Restart to use Startup Repair or Command Prompt. 8. Reset the PC from the advanced recovery menu, which can reinstall Windows while preserving files or perform a clean reset. Users should back up important files before proceeding with significant troubleshooting steps.

Winsage

May 7, 2025

Microsoft moved the goalposts before. Could it happen again?

Retired Microsoft engineer Dave Plummer has expressed concerns about the hardware requirements for Windows 11, questioning whether they are genuinely for security or a sales strategy. He noted that many PCs excluded from compatibility due to the lack of TPM 2.0 or modern CPUs are not necessarily old or underpowered. Plummer highlighted that Microsoft's history of discontinuing support for older operating systems, like Windows XP and 7, was typically based on security and compatibility challenges. He warned that future versions of Windows could impose even stricter hardware demands, potentially leaving many functional PCs unable to upgrade. Additionally, he pointed out the ambiguity behind Microsoft's refusal to allow users to opt out of security enhancements if they lack the necessary hardware, raising concerns about potential e-waste. Many users are hesitant to transition to Windows 11, and while hardware compatibility is a factor, it is part of a broader decision-making process. Microsoft’s shift towards a subscription model and the introduction of new hardware requirements suggest a significant evolution in Windows.

Winsage

May 6, 2025

Microsoft introduces Surface PCs that run AI models and cost less than earlier versions

Microsoft introduced two next-generation Copilot+ PCs, the Surface Pro convertible tablet and a traditional Surface Laptop, designed to operate AI models without internet connectivity. The Surface Laptop starts at 9, while the Surface Pro starts at 9, both reflecting a 0 reduction from last year's models. They are powered by an Arm-based Qualcomm Snapdragon X Plus chip with eight cores and have slightly reduced screen sizes of 12 inches for the Pro and 13 inches for the Laptop. The Surface Laptop now supports up to 16 hours of web browsing, an increase from 13 hours. The new machines run on Windows 11 and feature AI-enhanced capabilities, including a Recall function and improved file search. Preorders began on Tuesday for a release on May 20, with color options of platinum, ocean, and violet. Microsoft reported a nearly 75% year-over-year increase in Windows 11 commercial deployments.

Winsage

May 6, 2025

Expanding the Surface for Business Copilot+ PC portfolio

AI has evolved into a transformative force for organizations, increasing the demand for secure and high-performance AI-ready Windows 11 PCs. Microsoft has introduced Copilot+ PCs, including the new 12-inch Surface Pro and 13-inch Surface Laptop, both powered by the Snapdragon X Plus processor with an integrated neural processing unit (NPU) capable of 45 trillion operations per second. The 13-inch Surface Laptop offers up to 23 hours of video playback and 16 hours of web browsing, with performance enhancements of up to 50% faster speeds and double the battery life compared to its predecessor. It features an AI-enhanced 1080p front camera for video conferencing and a durable design. The 12-inch Surface Pro is the thinnest and lightest Copilot+ PC, providing 50% faster performance and up to 16 hours of local video playback. Both devices are designed as Secured-core PCs with advanced security features, including Windows Hello for Business and biometric authentication options. They support enhanced productivity through AI features in Windows 11 and Microsoft 365 Copilot, enabling faster file searches and improved team efficiency. Microsoft emphasizes sustainability with the use of recycled materials and energy-efficient designs. The new devices will be available starting July 22 in select markets.