Microsoft is launching an incentive program that rewards users with 1,300 Microsoft Rewards points for using the Edge browser, particularly when searching for Chrome on Bing. The Edge browser has a market share of 15.48%, while Chrome has 69.3%. The incentive is specifically aimed at Chrome users, as searches for other browsers do not trigger similar offers. Despite this initiative, Microsoft shares have seen a slight dip. Analysts on Wall Street have a Strong Buy consensus rating for Microsoft, with 34 analysts issuing Buy ratings in the past three months. The average price target for MSFT is 3.14 per share, suggesting a potential upside of 24.77%.