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EA believes that planning for in-game advertising placement should be done during the development stage
AppWizard
July 19, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic integration of advertising in console and PC games, emphasizing that planning for advertising from the outset can enhance monetization potential. He noted that when advertising is integrated into game design from the beginning, it feels more organic and allows for greater flexibility with brands. Dao mentioned that the ease of embedding advertising varies by genre, with sports games being more conducive to it. He cited the partnership between The Sims 4 and Coach as a successful example of brand collaboration. Additionally, he highlighted EA's launch of EA Advertising, a platform aimed at facilitating brand advertising within its games.
silver Android smartphone
AppWizard
July 17, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic advantages of integrating advertising into console and PC games from the outset, enhancing monetization and user experience. He emphasized the importance of designing games with advertising in mind for a more organic inclusion, which varies by game genre. Dao cited the collaboration between The Sims 4 and Coach as a successful example of unobtrusive brand integration. He also mentioned EA's launch of EA Advertising, a platform to facilitate brand advertising within its games, reflecting EA's commitment to innovative advertising strategies.
EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'
AppWizard
July 17, 2026

EA vice president of advertising says game ads are a ‘huge opportunity’, but it ‘has to make sense for the game’

Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.
The next game from the director of Blood West is a frozen survival shooter where you scratch a living off the decaying corpse of a god
AppWizard
June 27, 2026

The next game from the director of Blood West is a frozen survival shooter where you scratch a living off the decaying corpse of a god

Blood West is an indie shooter launched in 2023, set in the Badlands where players battle eldritch horrors. The game has received expansions, including the Scavengers DLC. Hyperstrange is developing a new title called Bloodwoven, a spiritual successor that focuses on survival elements such as food and warmth, requiring players to manage temperature and prepare for challenges. Bloodwoven features a peak-style climbing system and has a trailer released, with speculation of a potential release next year.
Nothing has killed my GTA 6 hype faster than locking a core part of its identity behind a $20 upgrade
AppWizard
June 25, 2026

Nothing has killed my GTA 6 hype faster than locking a core part of its identity behind a $20 upgrade

Grand Theft Auto 6's Ultimate Edition will introduce paywalls, requiring players to pay extra for access to five stores within the game, including two mod shops, a clothing store, a salon, and a tattoo parlor. These stores offer essential customization options that enhance the gameplay experience. The standard version may restrict access to these stores, leading to concerns about player immersion and fairness. Additionally, the preorder page suggests that certain side missions may be exclusive to Ultimate Edition buyers. This trend reflects a broader issue in the gaming industry regarding monetization strategies that prioritize profit over player experience.
Waiting for GTA 6's PC release might save you dropping an extra $20 for access to some special shops, based on my wading through GTA 5's editions soup
AppWizard
June 24, 2026

Waiting for GTA 6’s PC release might save you dropping an extra $20 for access to some special shops, based on my wading through GTA 5’s editions soup

On June 24th, Rockstar Games announced details about GTA 6, which will not be available on PC at launch. The PC version of GTA 5 was released on April 14, 2015, a year and a half after the console version, featuring enhancements and additional content not available in the original release. The PC version has since become the definitive experience for GTA 5, with many features from special editions of the console version eventually included, though some content was made purchasable. For GTA 6, the ultimate edition will include exclusive access to five shops, raising concerns about whether PC players will have access to these features without additional costs. The landscape of game monetization has changed, and there are questions about whether PC players will miss out on exclusive content due to platform choice. Players of the standard edition may face disadvantages in accessing certain shops only available to premium purchasers.
Average pocket money received by children revealed by money app
AppWizard
June 8, 2026

Average pocket money received by children revealed by money app

Children aged seven to 18 received an average of £9.90 per week in pocket money from January to April 2026, reflecting a 1.2% increase from £9.78 in 2025. Girls earned an average of £9.89, while boys received £9.91. The consumer prices index (CPI) inflation rate was 2.8% in April 2026. Children in the South East of England had the highest average weekly pocket money at £12.88, while those in the East of England had the lowest at £8.57. The most common task for earning pocket money was tidying bedrooms, averaging £1.14, with music practice being the highest-paying chore at £1.84. The most popular savings goals among children were holidays, birthdays, and electronics. Grocery stores and supermarkets were the primary spending venues, followed by restaurants, clothing shops, transport, and health and beauty outlets. Children saved an average of £3.93 per week. The average weekly pocket money payments by age for 2026 were as follows: - Seven: £4.30 - Eight: £4.44 - Nine: £4.78 - Ten: £5.38 - Eleven: £6.46 - Twelve: £8.12 - Thirteen: £10.68 - Fourteen: £12.86 - Fifteen: £14.54 - Sixteen: £16.66 - Seventeen: £18.61 - Eighteen: £16.57 Average weekly pocket money payments by region from January to April 2026 were: - East Midlands: £9.47 - East of England: £8.57 - London: £10.02 - North East: £8.75 - North West: £9.74 - Scotland: £10.67 - South East: £12.88 - South West: £8.69 - Wales: £8.89 - West Midlands: £9.90 - Yorkshire and the Humber: £8.93 Popular tasks for pocket money payments in 2026 included: - Tidying bedroom: £1.14 - Helping around the house: £1.21 - Brushing teeth: £1.31 - Doing homework: £1.39 - Looking after pets: £1.42
Google’s Phone app will tell you if a scammer is impersonating one of your contacts
AppWizard
June 2, 2026

Google’s Phone app will tell you if a scammer is impersonating one of your contacts

Google's Phone app is introducing a feature to alert users about potential AI impersonation scams by flagging calls that appear to be from their contacts as suspicious. This update is part of the broader June Android update, which includes other enhancements such as support for Apple AirDrop, accessibility of the Personal Safety app for children under 13, AI-powered clothing try-on features in Photos, and improved search functionality for outfits. The Phone app will notify users with a message indicating that "Someone may be pretending to call from your contact’s number," allowing them to hang up if the call is deemed suspicious. This feature will be automatically enabled for users on Android 12 and later, starting with Pixel devices, and relies on a system where both the user and their contact must use the Phone by Google app to verify call authenticity through a "silent confirmation signal." The feature utilizes end-to-end encrypted rich communication services (RCS) technology.
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