cloud communications

Standalone retail apps are predicted to become obsolete by 2025 due to advancements in Rich Communication Services (RCS) technology, which will enhance business-consumer interactions. RCS combines SMS simplicity with app interactivity, allowing consumers to engage with brands through enriched messaging experiences without needing to open separate apps. The development and maintenance costs of retail apps are significant, leading brands to reconsider their value as messaging offers similar or superior engagement at lower costs. By 2026, many brands are expected to adopt messaging-first strategies.