Application availability and downtime are significant concerns for organizations, with unplanned outages costing the Global 2000 approximately billion annually, averaging million in losses per company. High-stakes sectors like healthcare and finance face severe financial repercussions from even brief outages. Phillip Merrick, co-founder and CEO of pgEdge, highlights that five minutes of downtime in a trading platform can lead to millions lost. Many organizations still host applications within a single cloud region, which poses risks, as evidenced by incidents like the 2021 AWS Tokyo outage and the 2023 Google Cloud outage. A survey indicated that 21% of IT decision-makers experienced a cloud region failure in the past year. The urgency for high availability has increased due to rising consumer expectations, yet many industries still rely on outdated practices that can lead to downtime. Keeping data synchronized across multiple regions is challenging, particularly for PostgreSQL, which requires continuous data synchronization for instant failover. pgEdge offers a distributed Postgres architecture that enables multimaster, multiregion deployments with real-time data replication, addressing high availability needs. Organizations using this architecture, including a global investment management firm, benefit from enhanced service continuity amid cloud outages.