Recent research indicates a 681% increase in the number of games on Steam that acknowledge the use of generative AI, rising from around 1,000 titles in 2024 to over 7,500. Ichiro Lambe, a game developer, noted that the applications of generative AI in gaming include audio elements, narrative generation, marketing materials, and code generation assistance. The use of AI during runtime is also increasing, with examples such as flagging offensive content and generating 3D worlds based on player prompts. Some games featuring AI have received positive reviews, suggesting growing acceptance among players. Notable titles using generative AI include My Summer Car, which has sold 2.5 million copies. Developers are using carefully crafted language in disclosures about AI to reassure customers, and there are concerns about undisclosed AI usage in some games.