communication strategies

AppWizard
November 16, 2025
GoTo Group, Inc. provides a flexible-work software solution through its GoTo mobile app, which integrates phone, messaging, meeting, training, and webinar functionalities. Key features include the ability to work from anywhere, use personal devices while keeping private numbers secure, and access unified communications with HD audio and video quality. The app also offers business calendar integration, caller ID swap, call back functionality, find me follow me, instant response for missed calls, and contact management. Additionally, it features a multi-channel inbox for managing SMS, social media, surveys, and web chat conversations. The app is available for free, making it appealing for businesses looking to improve communication strategies.
AppWizard
September 13, 2025
The global Texting App market is projected to reach USD 70.2 billion by 2031, growing at a CAGR of 8.5% from 2025 to 2031. The market is expected to achieve USD 35.5 billion by 2024. Key growth drivers include technological advancements, expanding applications across various sectors, favorable government policies, and increased investment in research and development. North America is the leading region in the market, followed by rapid growth in Europe and significant potential in Asia-Pacific. Emerging markets in Latin America, the Middle East, and Africa are also experiencing moderate growth.
AppWizard
July 3, 2025
Meta is enhancing its business messaging capabilities, launching new features at the Conversations 2025 conference. Key updates include the introduction of business AIs on WhatsApp, enhanced calling and voice functionalities for larger brands, and the ability to integrate a WhatsApp button into Google Business Profiles. WhatsApp users will soon open business links directly within the app, improving user experience. Meta is revising its pricing model for the WhatsApp Business Platform with new “volume tiers” and enhancing Click to Message ads with more outcome options like Purchase Optimization and Lead Optimization. Businesses can now use features from both the WhatsApp Business Platform and App simultaneously, and Meta is testing native order tracking updates via WhatsApp from platforms like Shopify. Businesses can also send verification codes through WhatsApp. Messenger updates include new calling features for businesses, AI-driven call summaries, and enhancements to the Cloud API and Marketing Messages Lite API.
Search