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A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off
AppWizard
November 7, 2024

A decade and $22 billion later, Meta’s big bet on messaging is finally starting to pay off

Meta's investment in WhatsApp has begun yielding substantial returns, with a 48% year-over-year increase in non-advertising revenue reported in Q3, largely due to WhatsApp's business messaging capabilities. This product enables companies to engage in paid conversations with customers, contributing to revenue growth since Q3 2022. Non-advertising revenue in Q3 was million, compared to .9 billion in ad revenue, but is growing at over twice the pace of advertising. Messaging products, including WhatsApp, Messenger, and Instagram Direct, are still in the early stages of monetization, with estimates suggesting messaging could account for around 10% of Meta's total revenue. A significant increase in content shared through direct messages has been noted, with a 100% year-over-year rise. Meta is also exploring revenue opportunities through sponsored messages and "click-to-message" ads. Generative AI is expected to enhance the messaging business's efficiency and potential revenue generation. User behavior is shifting towards sharing in direct messages rather than traditional feeds, prompting Meta to enhance its Messenger app with new features. Each messaging product serves different user bases and presents unique monetization opportunities.
WhatsApp-Like Communities Now Comes To Messenger App: What You Need To Know - News18
AppWizard
June 12, 2024

WhatsApp-Like Communities Now Comes To Messenger App: What You Need To Know – News18

Meta has extended support for communities to other apps, such as Messenger, allowing for the creation of groups with up to 5,000 individuals who can see posts globally. The Messenger Communities feature allows for inviting Facebook friends and friends of friends to expand the community. Admins have various actions they can take, such as approving member requests and removing content that goes against community rules. Additionally, Meta introduced the Meta AI chatbot for WhatsApp business accounts in India and other countries to improve customer assistance.
Messenger is getting a new feature that bypasses Facebook itself. Does it suit you?
AppWizard
June 12, 2024

Messenger is getting a new feature that bypasses Facebook itself. Does it suit you?

Meta has introduced communities to Messenger, allowing users to connect with thousands of others without being part of the same Facebook group. Each community includes a dedicated Home space for admins to share updates, and up to 5 people can join via sharable invitations. The main difference between Messenger's communities and WhatsApp's similar feature is the integration with Facebook's social graph, allowing users to invite others based on their Facebook profiles. Additionally, WhatsApp is testing a new feature within communities that will allow users to choose a cover photo for events.
WhatsApp’s Communities feature is coming to Messenger
AppWizard
June 10, 2024

WhatsApp’s Communities feature is coming to Messenger

Meta has introduced Communities feature to Messenger, allowing users to create dedicated spaces for real-time communication with individuals who share similar interests. Unlike WhatsApp, where users need a phone number to invite others, Messenger Communities are linked to Facebook's social graph, making it easier to invite friends and friends of friends to join. This new feature aims to streamline communication for organizations, schools, and private groups on the messaging platform.
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