Viral clips featuring role-playing streamers and expensive gaming setups have become common, enhancing the gaming experience of Euro Truck Simulator 2 (ETS2). Thirteen years after its release, ETS2 recently achieved a peak of 72,686 concurrent players on Steam following the launch of two new DLC packs and a significant discount. The first DLC, Nordic Horizons, adds 40 new cities across Scandinavia, allowing players to drive to the northernmost point in Europe. The second DLC, the Forest Machinery pack, introduces new forestry equipment as cargo options. The game is currently available at a 75% discount, reducing the base price to .99/£4.22 until December 11. The surge in player numbers is attributed to community support and the new DLC rather than just the discount.