The European Commission has proposed measures to encourage Google to allow greater access for rival AI services on its Android operating system, aiming to enhance user choice and flexibility. These proposals are part of the EU's Digital Markets Act (DMA), which seeks to promote competition among major tech companies. Google has criticized the measures, expressing concerns about potential increased costs and risks to user privacy and security. The EU is evaluating compliance with these measures, which could lead to further scrutiny if Google does not comply. Violations of the DMA can result in fines up to 10 percent of a company's global turnover. Google is currently facing multiple inquiries under the DMA and has recently been fined 2.95 billion euros in a separate EU competition case.