During Take-Two's earnings call, CEO Strauss Zelnick discussed the ongoing computing hardware crisis, noting that purchasing a GPU from Nvidia's QuakeCon booth is currently more economical than buying one online. He expressed concern about rising costs potentially alienating consumers but remained optimistic that this challenge is manageable, expecting more gamers to turn to streaming services. Zelnick highlighted the potential for low-latency, user-friendly gaming experiences through streaming, which could democratize access to gaming. However, he acknowledged consumer apprehensions about relying solely on streaming and subscription services, especially following Sony's decision to halt disc production. Zelnick has previously expressed skepticism about subscriptions being the primary method for delivering interactive entertainment. Ubisoft director Philippe Tremblay predicted that by 2024, gamers may become accustomed to not owning their games, suggesting a shift in consumer attitudes may be necessary if current trends continue.