Philipp Schindler, Google's chief business officer, indicated during Alphabet's earnings call that the company is revisiting the possibility of integrating advertisements into the Gemini platform as it explores new advertising formats for its AI Mode. Discussions about incorporating ads into Gemini first emerged in late 2025 but were previously dismissed. While there are ongoing discussions about ad integration, Ginny Marvin, Google Ads product liaison, stated that there are currently no ads in the Gemini app and no plans to change that. Alphabet reported .9 billion in revenue, a 22% increase year-over-year, with the success of Gemini contributing to growth in Search, Cloud, and subscription services.