Michał Kiciński, co-founder of CD Projekt and owner of GOG, is adopting a nuanced strategy for digital game distribution, avoiding direct competition with Steam. GOG's managing director, Maciej Gołębiewski, emphasizes leveraging their strengths, while Kiciński believes in the quality of GOG's offerings and user loyalty. He envisions that as gamers recognize GOG's curated selection, they will naturally choose the platform. Additionally, recent reports indicate that games using generative AI, like Call of Duty: Black Ops 6 and Stellaris, have generated significant revenue. Kiciński focuses on building a community around quality content and user experience for GOG's future.