Gaming revenue increased by 5% (6% when adjusted for currency), while Xbox content and services revenue grew by 8%. However, Xbox hardware revenue declined by 6% (5% CC) and experienced a 30% drop between early 2024 and early 2023. Microsoft has acquired game studios, including Blizzard and Bethesda, but faces challenges such as layoffs and a lack of compelling console exclusives. Current standout titles on Xbox Game Pass do not require an Xbox purchase, reflecting a trend where console exclusivity is becoming less relevant, except for Nintendo.