consumer applications

Microsoft is shifting its approach to AI features, particularly with the Copilot tool. Xbox CEO Asha Sharma announced plans to retire Copilot on mobile and halt its development on consoles, a move supported by Jacob Andreou, the Executive Vice President of Copilot. This decision aligns with Microsoft's commitment to improving Windows quality and reducing AI overload, as indicated by the removal of the "Ask Copilot" button and the rebranding of the Copilot logo in applications. Despite challenges faced by Windows 11, including bugs and performance issues, Copilot has seen success in the enterprise sector, with over 20 million subscribers. The launch of Apple's MacBook Neo has further pressured Microsoft to enhance Windows quality. Moving forward, Copilot is being repositioned as an enterprise tool rather than a consumer-facing product, while Microsoft continues to develop AI capabilities for corporate use.