consumer behavior Archives

AppWizard

January 14, 2026

Lead dev of one of 2025’s best games goes on a wild ramble about pricing, but hold up, let him cook — it actually makes perfect sense, and he’s right

Publishers in the gaming industry face challenges in pricing games, balancing profitability with fair deals for players. Kaman, a lead developer of Another Crab's Treasure, discussed the psychological perception of pricing, noting that consumers often round prices to more appealing figures. He highlighted that pricing their previous game, PEAK, at .99 instead of .00 was a strategic choice, as it aligns with consumer perception of value. PEAK sold over 10 million copies in its first year, with significant sales during promotional periods when it was discounted to .95, demonstrating the impact of pricing strategies on consumer behavior.

AppWizard

December 21, 2025

3 New Free PC Games Include Certified Banger, 100% Steam Discount Confirmed

The Steam platform is set to launch its autumn sale, offering deep discounts on popular titles, exclusive bundles, and limited-time offers. This annual event is expected to boost revenue for game developers and publishers while fostering community discussions among gamers about deals and strategies. Developers are preparing marketing campaigns to promote their titles during the sale.

Winsage

December 7, 2025

PC makers expected a faster Windows 11 surge, yet adoption lags far behind

Windows 10 powers over two in five active desktops globally, holding a 42.7% share, while Windows 11 has 53.7% of active Windows desktops as of November 2025. Many enterprises are delaying upgrades to Windows 11 by using Extended Security Updates due to reliance on legacy applications and equipment lacking driver support. Funding for large-scale computer replacements is often unallocated, with migration costs including compatibility testing, deployment planning, retraining, and workflow management. The adoption rate of Windows 11 is lagging behind previous cycles, with Dell executives noting double-digit margins in this delay. Many consumers continue using older Windows 10 machines for secondary tasks, prolonging their lifespan. In some European regions, consumers receive free security updates for Windows 10, reducing the urgency to upgrade. The growth of Windows 11 reflects net additions rather than outright replacements, as operational advantages over Windows 10 remain limited.

AppWizard

December 6, 2025

Annual FB Messenger global app revenue 2024| Statista

Companies are experiencing a shift in consumer behavior, with a growing preference for sustainable products. Businesses that adopt sustainability are appealing to conscious consumers. The rise of digital platforms, including social media and e-commerce, is transforming audience engagement, allowing brands to create personalized experiences that enhance customer loyalty and drive sales. Many companies are reevaluating their business models to focus on flexibility and resilience in response to market changes. Additionally, companies are prioritizing technological advancements to improve operations, implementing initiatives to enhance employee satisfaction, and fostering community engagement to build brand loyalty.

AppWizard

November 29, 2025

Messaging apps: most popular by global IAP revenue 2025| Statista

Businesses are reassessing their strategies to focus on adaptability and resilience due to recent shifts in market dynamics. Companies are using data analytics to gain insights into consumer behavior, enhancing customer engagement and driving product development. The integration of technology, including artificial intelligence and blockchain, is fundamental to modern business operations. Many companies are prioritizing sustainability as a corporate responsibility, adopting eco-friendly practices to appeal to consumers. The rise of remote work has led organizations to reevaluate workforce strategies, focusing on employee well-being and engagement. Investors are increasingly favoring companies that show financial stability alongside a commitment to innovation and sustainability.

AppWizard

November 28, 2025

South Korea: Facebook messenger app usage by age 2022| Statista

Businesses are adapting to changing consumer behavior focused on sustainability and ethical practices. Key trends include: - A growing number of consumers are willing to pay more for environmentally friendly and ethically sourced products. - Companies are increasingly sourcing materials from sustainable suppliers. - Consumers demand more information about product origins, prompting businesses to provide detailed disclosures. - Brands engage with local communities to foster connection and responsibility. To succeed, companies are adopting strategies such as leveraging technology for supply chain transparency, forming partnerships with like-minded organizations, and educating consumers about sustainable practices. Emphasizing sustainability is becoming a fundamental expectation among consumers, and businesses that embrace this shift are likely to build loyalty and trust.

Winsage

November 28, 2025

Is Windows 11 fighting a losing battle? Dell underlines how unpopular the OS is after support ended compared to Windows 10

Dell's Chief Operating Officer, Jeffrey Clarke, reported a 10% to 12% lag in the migration from Windows 10 to Windows 11 compared to previous adoption rates. Approximately 500 million PCs are incompatible with Windows 11 due to its stringent system requirements. Dell has seen an increase in PC sales for 2025 but anticipates flat sales in 2026 due to rising component costs and supply chain issues. The slow uptake of Windows 11 may lead consumers to retain their Windows 10 machines or consider alternatives like Linux or macOS. Microsoft is providing extended support for Windows 10 until October 2026, allowing users more time to decide on upgrades. The future pace of migration to Windows 11 may be influenced by Microsoft's integration of AI functionalities.

AppWizard

November 26, 2025

Opinion: No, The Novelty of PlayStation Games on PC Has Not Worn Off

Alinea Analytics analyzed the performance of PlayStation games on PC, suggesting that the novelty of these titles has faded and that all major franchises have already been released on the platform. However, several significant titles, including Gran Turismo 7, Demon’s Souls, Bloodborne, The Last of Us Part II, and The Order: 1886, are still not available on PC. Many PC gamers also own PlayStation consoles and prefer to buy games for immediate access rather than waiting for PC ports. The quality of PC ports has been inconsistent, with some titles facing backlash due to technical issues, while others have been successful. The requirement for a PSN account to access certain games created barriers for players in regions without PSN, affecting sales. Long wait times for PC releases and the temptation of piracy also impact game performance on Steam. Despite misconceptions, single-player games can succeed on PC, as evidenced by titles like Baldur’s Gate 3 and Hades. The discussion around PlayStation games on PC is more about strategic release decisions and quality rather than a decline in novelty.

AppWizard

November 22, 2025

No, Google isn’t using your Gmail data to train AI models, but that doesn’t mean you shouldn’t be careful about the kind of data you share with companies

The ongoing dialogue surrounding data collection highlights the relationship between users and their digital footprints, particularly during events like Black Friday. Recent claims about a new Gmail setting allowing Google to use user message data for AI training have been clarified by Google, which states it does not use Workspace data for this purpose. Instead, data is anonymized to improve features like spam detection. Users often become the product in a digital economy where their data is exchanged for free services, leading to the creation of detailed profiles that can be sold to advertisers. This results in practices like price discrimination and hyper-targeted messaging. Data breaches pose a threat to companies holding extensive data, and automated decision-making can lead to biased outcomes. Consumers are encouraged to engage with privacy policies and question the necessity of data requests to better manage their data and maintain ownership of their digital identity.

AppWizard

November 21, 2025

This Free App Unlocks AirPods Features on Android Devices

Apple's annual shopping event will take place from November 28 to December 1, featuring deals and exclusive offers in multiple countries, including the United States, Canada, Australia, and several European nations. Customers can receive an Apple gift card with their purchases, which can be used for future transactions. The event will include a variety of products, such as iPhones, MacBooks, accessories, and services, and will offer a seamless online shopping experience.