Free support for Windows 10 ended at midnight on Wednesday, affecting around 400 million computers that cannot upgrade to Windows 11. This has raised environmental concerns about increased electronic waste, as many unsupported devices may end up in landfills. Microsoft will no longer provide free software updates, technical assistance, or security fixes for Windows 10, prompting concerns for businesses and institutions that rely on these systems. Over 42 percent of Windows users still use Windows 10, and the decision to discontinue support has been criticized as perplexing. Microsoft continues to offer security updates for a fee, raising questions about corporate responsibility. Consumer rights group PIRG has initiated a campaign urging Microsoft to reconsider its decision, citing a precedent where Google extended support for Chromebooks after advocacy efforts.