consumer

Winsage
July 22, 2026
Approximately 17% of all Windows client devices are still running Windows 10, equating to about one in six machines. Windows 11 accounts for 78% of Windows devices, with third-party trackers indicating it surpassed 70% of desktop share as of February 2026. Official support for Windows 10 ended in October 2025, but Microsoft’s Extended Security Updates (ESU) program will provide patches until October 2027 for eligible devices. A typical Windows 10 device has an average of 1,903 active security vulnerabilities, nearly three times the 652 CVE-tracked flaws found on a Windows 11 machine. 66% of Windows 10 vulnerabilities are classified as "high" or "critical." Small and medium enterprises have 21.4% of their Windows devices still on Windows 10, while larger enterprises have 16.6%. The healthcare and pharmaceuticals sectors have 23% of devices on Windows 10, followed by consumer and retail at 22%, and manufacturing at 18%. Lansweeper is urging organizations to enroll in the ESU program and address reasons for remaining on Windows 10 as 2026 approaches.
AppWizard
July 21, 2026
St. Louis Restaurant Review has launched a dedicated Android mobile application available on the Google Play Store, providing St. Louis diners with access to restaurant news, reviews, and an online ordering process through eOrderSTL. The app offers real-time updates on restaurant openings and closures, detailed reviews focused on the local culinary scene, and integrates eOrderSTL to allow users to order food directly from the app. This integration helps restaurant owners avoid high commission fees charged by national delivery platforms, retain customer data, and maintain control over their digital storefronts. Consumers benefit from lower menu prices, support for the local economy, and a streamlined ordering experience. The app is designed for speed and ease of use, enhancing the dining experience for locals.
Winsage
July 21, 2026
The latest Creativity Trend Report from Michaels indicates a 919% increase in searches for traditional hobbies like journaling, sewing, and crafting parties, with yarn accessory sales growing by 40% compared to the previous year. This trend reflects a cultural movement, particularly among Gen Z, who are experiencing AI fatigue and seeking balance between technology and analog activities. Microsoft has faced challenges with its Copilot+ initiative, leading to user backlash and a retraction of AI features from less effective applications. The company is considering adapting AI features for GPUs and is exploring ways to enhance user focus in Windows 11, potentially aligning with the analog revival trend.
AppWizard
July 21, 2026
Unity 7 is set to launch after a beta testing phase in December 2026, with a full release expected in the first quarter of 2027. It introduces a public API and various services for better integration without full editor access, aiming to improve workflows in game development. Key features include faster shader builds, a near-instant Play Mode, and an upgrade path for Unity 6 users that requires no rebuilding. Unity 7 will also feature CoreCLR, dynamic global illumination through Surface Cache GI, and neural upscaling, available on all supported devices. Additionally, it will include built-in Vector tools for creating native webshops, allowing direct-to-consumer commerce. Collaboration features will enhance teamwork among developers and coding agents.
AppWizard
July 21, 2026
The digital entertainment landscape is rapidly evolving, particularly in India, where mobile-first consumption and value for money are critical. Insights from Amazon MX Player's leadership reveal that the integration of MX Player into Amazon's ecosystem has advanced technology, data utilization, and content distribution. Karan Bedi noted the swift integration process and highlighted the benefits in monetization through Amazon's ad technology, including the “Personas” feature for targeted advertising. MX Player has expanded its distribution across various Amazon platforms, transitioning to a multi-device approach. The platform emphasizes brand safety and has increased its content diversity, focusing on advertiser-friendly shows. Bedi introduced the concept of “micro-genres” with the upcoming MX Fatafat product, featuring short episodes to cater to varying viewer time constraints. MX Player utilizes a robust analytics framework to create content that resonates with diverse audiences, including regional offerings in multiple languages. Girish Prabhu discussed innovative advertising opportunities, emphasizing the integration of brands into content narratives and interactive formats for immediate consumer engagement. MX Player is positioned on major connected TV platforms, aligning with the trend for high-quality, free entertainment. The platform enables direct-to-consumer brands to access larger video formats, leveraging Amazon's consumer insights for personalized advertising and focusing on outcomes rather than impressions. Advertisers are increasingly seeking targeted messages that drive brand growth, highlighting the importance of platforms like MX Player.
Winsage
July 21, 2026
Frustration with Microsoft's data collection practices has increased, particularly since the transition from Windows 7, where the amount of user data collected has significantly risen. Microsoft gathers extensive data points, including device IDs, user IDs, operating system information, and application usage data. Many users are turning to Linux as an alternative, as it respects user privacy and does not collect personal data without consent. Microsoft has also employed manipulative design tactics to influence user behavior, such as persistent prompts and misleading visuals. Additionally, the introduction of ads in Windows 11 has been viewed as disrespectful to paying customers, while Linux remains ad-free. Users are encouraged to switch to Linux to express dissatisfaction with Microsoft's practices and to reclaim their digital autonomy.
Winsage
July 20, 2026
Windows 11 is currently operating on 78.8% of Windows devices, while Windows 10 holds a 16.9% share. Microsoft ceased support for Windows 10 on October 14, 2025, making it vulnerable to security threats. Eligible Windows 10 devices can receive Extended Security Updates (ESU) until October 12, 2027, through a paid program, with free ESU available for users in the European Economic Area until October 14, 2026. Approximately 21.4% of devices in small and medium-sized businesses and 16.6% in large organizations still run Windows 10, often due to budget constraints. Devices in industries like healthcare and manufacturing are particularly slow to adopt Windows 11. Windows 10 devices face nearly three times the number of active vulnerabilities compared to Windows 11, with 66.6% rated as high or critical. About 2.8% of Windows 10 systems do not meet the hardware requirements for Windows 11. A total of 18.7% of Windows devices are running unsupported operating systems, with 22.2% on versions that will reach end of support within six months, totaling 40.9% of systems that are unsupported or soon to be. The consumer ESU program will expire on October 12, 2027, after which many devices will transition to unsupported status.
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