The consumer technology landscape is shifting towards prioritizing artificial intelligence (AI) experiences over traditional hardware specifications, redefining consumer engagement with devices. Companies are focusing on user experiences enabled by AI, such as Samsung's collaboration with Perplexity for information access through televisions. Tech giants like Google and Motorola are highlighting AI functionalities in their marketing, while Nothing is investing in AI-native devices. The introduction of GenAI into premium smartphones has brought features like real-time image editing and personalized content generation. IDC predicts that users will soon interact with personalized AI across various devices, facilitating seamless transitions between them. AI-powered devices, such as the Meta Ray-Ban Display glasses, offer hands-free assistance, enhancing user convenience. Consumers are looking for features that save time and improve convenience, and companies that successfully leverage AI for tangible benefits are likely to lead the market.