Mastercard clarified that it has not directly influenced the bans on NSFW games on platforms like Steam and Itch.io, attributing the restrictions to its guidelines for consumer purchases. The company stated it has not evaluated any games or required any restrictions, emphasizing adherence to legal standards while requiring merchants to prevent unlawful transactions, including illegal adult content. Valve, the parent company of Steam, confirmed it had not communicated directly with Mastercard regarding NSFW content issues, stating that the concerns arose from interactions with payment processors and banks. Mastercard's Rule 5.12.7, which prohibits the use of its services for illegal activities, has been central to the discussions on content moderation in gaming.