Spotify is launching a direct messaging feature that allows users to share music, podcast, and audiobook recommendations within the app. This feature will be available this week in select markets for users aged 16 and older, including both Free and Premium subscribers. Users can share content by tapping the share icon in the Now Playing view and selecting a friend. Conversations are exclusive to one-on-one exchanges between users who have previously interacted through features like Jams, Blends, or Collaborative Playlists, and those on Family or Duo plans can also connect. All shared content is stored in a Messages inbox accessible through the user’s profile picture. The conversations are encrypted and subject to content moderation policies. This feature is intended to complement, not replace, sharing on social media platforms.