content settings

Last October, Instagram implemented a default 13+ content setting for teen accounts in the US, UK, Australia, and Canada, resulting in 90% of teens choosing to remain in this setting. The company is now expanding these settings to teen accounts on Instagram, Facebook, and Messenger globally. The new default setting filters inappropriate content and restricts interactions with unsuitable profiles, pages, and groups. A Limited Content setting will also be available on Facebook and Messenger later this year. Feedback from hundreds of thousands of parents indicated that fewer than 2% of posts recommended to teens were considered inappropriate. Instagram is exploring ways to limit the frequency of certain types of content, such as nutrition and mental health, to enhance user experience. An external assessment by Alice (formerly ActiveFence) found that Instagram Teen Accounts under the 13+ setting encountered 68% less mature content compared to a competitor, with those in the Limited Content setting experiencing 96% less. When mature content was present, it was less intense than on the competitor's platform. Instagram effectively blocked more mature search terms than its competitor. The assessment identified areas for improvement, leading Instagram to enhance protections against interactions with age-inappropriate accounts and update guidelines to restrict certain trends like "car surfing." Although Instagram drew inspiration from the MPA's public guidelines, it did not collaborate with them or involve them in the rating of content settings.