Microsoft has announced that access to certain features in Notepad and Paint will now require a paid subscription to a Microsoft 365 account. Users will need this subscription to access new AI enhancements, including an image generator in Paint and AI-driven text rewriting in Notepad. Windows users without a subscription will still have access to core functionalities, but subscription-required features will be grayed out. Ram Bala, an associate professor of business analytics, notes that this aligns with a broader "freemium" strategy due to the high operational costs of deploying AI features. Bala highlights a trend in the tech industry toward usage-based pricing models for AI services. Microsoft has made significant investments in AI, incorporating features across its applications, but some initiatives, like the Copilot feature, have faced delays and privacy concerns.