creative jobs

A recent article from PC Gamer discussing generative AI in video games sparked controversy, with industry professionals criticizing its portrayal of AI-generated content. A character designer from Bioshock Infinite referred to an AI-generated reimagining of a character as “half-assed cosplay.” The article highlighted the distinction between generative AI, which creates outputs from inputs, and predictive AI, which forecasts outcomes. Nvidia’s projects, like RTX Remix, demonstrate practical applications of AI in enhancing game visuals without compromising creative integrity. AI tools like DLSS improve final outputs rather than generating them from scratch. Concerns about job displacement in the industry have arisen, particularly following layoffs among 2D artists at companies like Activision Blizzard. The discussion emphasizes the need for a balanced approach to AI in gaming, recognizing both its potential benefits and ethical implications.