creative potential

The Google Pixel 10 phones incorporate C2PA Content Credentials in their camera and Google Photos, marking them as the first to attach these credentials to every photograph taken. The Pixel Camera app has achieved Assurance Level 2, the highest security rating from the C2PA Conformance Program, ensuring a secure environment for digital content. The integration employs a private-by-design strategy for certificate management, preventing traceability back to the creator. On-device trusted time-stamps allow users to trust images even after the certificate expires. The technology is supported by the Google Tensor G5 and Titan M2 security chip, enhancing hardware-backed security features. Content Credentials provide detailed information about the creation and protection of media files, helping users identify AI-generated or altered content. Google is a steering committee member of the Coalition for Content Provenance and Authenticity (C2PA), which aims to establish industry standards for digital content verification. The Pixel 10 categorizes digital content based on verifiable proof of its creation process. Each JPEG photo captured includes Content Credentials, and Google Photos validates these credentials for edited images. The implementation architecture is designed to be secure, verifiable, and usable offline. Google employs a unique certificate management strategy to enhance user privacy, ensuring that each key and certificate is used for only one image. An on-device offline time-stamping authority allows for the generation of trusted time-stamps without requiring internet connectivity.