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creative studios

Pullup promotes Geoffroy Sardin to CEO
AppWizard
March 7, 2025

Pullup promotes Geoffroy Sardin to CEO

French publisher PullUp Entertainment has appointed Geoffroy Sardin as its new chief executive officer. Sardin joined the company in early 2024 as deputy CEO and has nearly 26 years of experience at Ubisoft. He expressed gratitude to Fabrice Larue and the Board of Directors and emphasized the importance of quality in the company’s AA and Indie games. Sardin aims to maintain the successful strategy while enhancing the organization’s maturity and discipline, with plans for an ambitious launch in the upcoming fiscal year. Executive chairman Fabrice Larue recognized Sardin's significant impact on the company, particularly in increasing live content and effectively structuring creative studios. Sardin was instrumental in the successful launch of Warhammer 40,000: Space Marine 2.
Bungie Creative Studios moves to PlayStation
AppWizard
October 23, 2024

Bungie Creative Studios moves to PlayStation

The Creative Studios team from Bungie is transitioning to operate under PlayStation Studios. This shift was announced by Bridget O'Neill, the former creative director, who stated it will support Sony Interactive Entertainment's ambitions in live-service gaming. O'Neill expressed excitement about collaborating with other studios on live service games, while acknowledging the unique challenges they present. PlayStation acquired Bungie in July 2022 for .67 billion, and the studio has faced challenges, including layoffs, with reports suggesting that Sony may take more control if financial targets are not met.
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