creator economy

OpenAI's video model, Sora, will launch on the Android platform, confirmed by project lead Bill Peebles. Pre-registration is now available on Google Play, and the app will feature character cameos, in-app editing capabilities, and improved performance metrics. Android holds about 70% of the global smartphone market, making this launch a strategic move to expand Sora's reach in the mobile-first creator economy. The app will allow creators to capture and share ideas on the go, facilitating collaboration without needing laptops. Features include the ability to upload media for animation, lightweight editing tools, and enhancements for personalized social channels. Sora 2 is noted for producing coherent shots, with comparisons to competitors like Google’s Veo 3 and Runway’s Gen-3. Pre-registration indicates strong intent for release, though details on pricing, credits, and safety measures remain unclear. Performance on mid-range devices and user trust regarding likeness and consent will be critical considerations for the app's success.