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creator economy

Telegram’s ad business: How the messaging app makes money
AppWizard
June 23, 2026

Telegram’s ad business: How the messaging app makes money

Telegram has established an advertising model that focuses on monetizing public channels, selling ads based on channel topics rather than user identity. Revenue generated from ads is split evenly between Telegram and the channel owner, with no data-mining or behavioral targeting involved. The primary ad format is Sponsored Messages, which appear in public channels with at least 1,000 subscribers and consist of a text block and optional call-to-action button. Advertisers can purchase these ads through a self-serve portal without demographic targeting, ensuring no personal data is used for placements. Public channels are treated as independent units, with 50% of ad revenue going to channel owners, paid in Toncoin. Telegram's ad system has become more accessible by lowering minimum spend requirements. In addition to Sponsored Messages, Telegram is developing Mini Apps funded by its in-app currency, Stars. Regulatory scrutiny has increased, with various countries imposing bans or restrictions on Telegram for reasons related to content moderation and compliance, such as a temporary ban in India in June 2026 due to exam fraud investigations.
OpenAI Teases Sora Android App Coming Soon
AppWizard
October 26, 2025

OpenAI Teases Sora Android App Coming Soon

OpenAI's video model, Sora, will launch on the Android platform, confirmed by project lead Bill Peebles. Pre-registration is now available on Google Play, and the app will feature character cameos, in-app editing capabilities, and improved performance metrics. Android holds about 70% of the global smartphone market, making this launch a strategic move to expand Sora's reach in the mobile-first creator economy. The app will allow creators to capture and share ideas on the go, facilitating collaboration without needing laptops. Features include the ability to upload media for animation, lightweight editing tools, and enhancements for personalized social channels. Sora 2 is noted for producing coherent shots, with comparisons to competitors like Google’s Veo 3 and Runway’s Gen-3. Pre-registration indicates strong intent for release, though details on pricing, credits, and safety measures remain unclear. Performance on mid-range devices and user trust regarding likeness and consent will be critical considerations for the app's success.
Nothing’s new AI OS isn’t really an OS, or new
AppWizard
September 30, 2025

Nothing’s new AI OS isn’t really an OS, or new

Nothing has launched an app store called Playground, dedicated to AI-generated smartphone applications, built on Android. This initiative is part of a broader vision termed Essential, which includes various AI-related products. Playground allows users to create simple apps using written prompts, with functionalities like mood tracking and expense management. Currently, users can only create widgets and must use a web platform to develop apps before installing them on their devices. Future enhancements may enable app creation directly on phones, potentially through voice commands. Playground also encourages a collaborative creator economy, allowing users to remix apps. Nothing remains committed to Android and has no plans to alter its foundational code.
Minecraft vs. Roblox: Which Video Game is #1 in 2025?
AppWizard
July 10, 2025

Minecraft vs. Roblox: Which Video Game is #1 in 2025?

Roblox reported 79.5 million daily active users (DAUs) in Q1 2025, while Minecraft had 140 million monthly active users (MAUs) in 2023. Roblox generated .8 million in revenue in Q1 2025, compared to Minecraft's million for the entirety of 2023. 54% of Roblox users are under 13 years old, while Minecraft appeals to a broader demographic, including adults. Roblox focuses on user-generated content and social interaction, while Minecraft emphasizes creativity and nostalgia.
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